Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
    International Sports Marketing

A Filcro Media Staffing - Sports Marketing Executive Search Case History Review

Executive Vice President
International Sports Marketing and Business Development

Review Tony Filson Filcro Media Staffing International Sports Marketing Executive Search Firms Tony Filson

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Sports Filcro Media Staffing Tony Filson Filcro Media

Location

New York, NY - USA

Reports to

CEO

Client

Diversified U.S. based global sports and media company

Search

EVP International Sports Marketing and Business Development

Officer in Charge

Tony Filson Filcro Media Staffing

Client Situation

The CEO met with Filcro Media Staffing in New York to discuss the strategic business goals of the organization across multiple media platforms in domestic and international markets. 

The CEO’s objective was to identify an executive who could function with autonomy to monetize the organization in new businesses and to a greater extent in the businesses they were currently engaged in.

As the dominant global leader in their space the CEO realized that their prevailing dominance had caused complacency and there was a need to identify an executive who could move the company forward from a revenue and participation perspective to eliminate any competitors from gaining significant market share.

The CEO granted Filcro Media Staffing  autonomy to formulate a job description, compensation and where the executive would be based to assure that revenue and business objectives could be met.

Industry and Sector inclusion

  • Sports Marketing / Sports Product Monetization
  • Talent Agencies and Sports Talent Representation
  • Sports - TV Broadcast Networks and Cable TV Networks
  • Major MSO Operators
  • Motion Picture Studios
  • Sports Franchise Ownership
  • Sports Leagues
  • Sports Licensing and Sports Business Affairs Organizations

Filcro Media Staffing was Retained

The CEO was aware of Filcro Media Staffing’s reputation in the businesses that provided the organization's  core revenue streams.  Cable Broadcast, On Demand, Telecommunications, MSO and Multinational Media Conglomerates were all apparent clients of the firm.  The CEO was an exceptional executive who was about to change over twenty years of legacy media modality and he was doing it with bravado.  There was a clear commitment by the executive personally and professionally to revolutionize the relationship between sports,  the media industries, advertising agencies and the dominant global advertisers related to the demographic offered.  

Some of the Challenges Facing the New Executive

  • Implementing business process not inherent to the sports industry
  • Establishing new revenue streams outside of traditional sports broadcast and franchise ownership 
  • Renegotiating deals to include cross-platform entities as primary as opposed to secondary participants 
  • Engage multinational media conglomerates to produce content specific to tent pole events, talent and their associated domestic and international markets
  • Branding, merchandising and licensing in nontraditional markets
  • Building infrastructure to emulate business practices in the United States, Europe, South America and Asia

Filcro Media Staffing’s Recruitment

The new Executive Vice President is from one of the leading talent representation organizations in the world.  The CEO and new EVP have established a quick and strong relationship based on mutual respect and trust.  The success of this search will be based on revenue and the adoption of new business practices.  We look forward to supplementing this document in 2015.  This new Executive Vice President has produced record revenues and has positioned the company as #1 in the world

Update 2015: This Executive Vice President continues to exceed revenue  goals on a global basis.  She has taken a brand and built the world's most progressive sports franchise for consumers, sponsors and advertisers globally. As an example, single transactions/events are in the $100MM to $500mm range. Filcro Sports


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