Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
        CRO Case History - Media Holding Co.

A Filcro Media Staffing review of a CRO level executive search

Review of Filcro Media Staffing  CRO Music TV Chief Revenue Officer Executive Search FirmsReview of Filcro Media Staffing  CRO Music TV Chief Revenue Officer Executive Search Firms   Global CRO
Chief Revenue Officer
   Music Media & Entertainment

Music TV, Music Radio ,Music Merchandising, Music TV Networks, Music Production, Music Licensing and Music Publishing assets and monetization

Based   New York, NY - USA
Executive Search Firm   Filcro Media Staffing
Officer in Charge of Search  Tony Filson reporting to the CEO and Investment Bankers
Client  U.S. holding company acquiring multinational music and music entertainment assets.
Search   Chief Revenue Officer (CRO) - Global Markets

Client Situation

Recognizing opportunities for music related content and merchandising this media holding company was formed to acquire and monetize under performing assets in and related to:

  • Music Production
  • Music Publishing
  • Music Artist Relations
  • Music Video Production
  • Music Entertainment Broadcasting
  • Music Dissemination: TV, Mobile, DOOH, OTT, OTA, Online, OD

The goal is to combine and distribute creative content and platforms across all music genres to provide alternative consumer assimilation utilizing multiplatform, multicast, multiplex modalities that coincides with the firm’s proprietary technology and intellectual property.     


Executive Search Committee Member(s) Industry and Sector inclusion

  • Investment Banking
  • Cable & Broadcast TV
  • Broadcast & Digital Radio
  • Technology
  • Music Publishing
  • Mobile and Broadband

The CEO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search to identify the new CRO.

Filcro Media Staffing is Retained

Reviews of Filcro Media Staffing Music Chief Reveue Officer - Filcro Media Staffing Executive Search Case History  Search Conducted by Tony Filson for ReviewThe Filcro Media Staffing Officer in Charge of Search, The client CEO and a Managing Director of the investment bank met in New York to discuss current media holdings and those being acquired.

Filcro Media Staffing was engaged to identify the new CRO and  all front and back office in New York, Los Angeles, Chicago and Miami.  Once the domestic markets were staffed, the firm was instructed to identify XVP level personnel for the U.K. ; EU ; Asia ; South America and The MENA.

The Music Media Networks will launch at a cadence dictated by acquisitions and monetization of infrastructure facilitated by new technology that merges cross-platform assimilation and dissemination of music entertainment.  

Challenges Facing The New CRO

  • Guidance during the acquisition of media assets.
  • The merging and transformation of the acquired companies and their technologies as revenue drivers.
  • Establishing channels and modalities that utilize the companies proprietary technology
  • Setting new standards for sales planning, digital networks, ad agency and affiliate relationships in a multinational sales organization.
  • Review and identify key personnel with the ability to work with totally new offerings that undercut all current forms of music assimilation across 10 media platforms.

Filcro Media Staffing’s Recruitment Solution   

Based on Filcro Media Staffing’s exposure to TV, Music, Technology, Broadcast Distribution and Media Merchandising is was determined that the proper CRO’s to monetize the organization were limited to 5 domestic and 3 international organizations.   With assurances from the CEO that the search could be conducted by market driven factors, (3) three of the (8) were deemed appropriate and ultimately the merger of another media company facilitated the ability to attract our ideal at the cadence required for a 2013-2014 launch and 2015 launch of the OTA and Online products as multiplex, multicast cross-platform entities with OEM partners.

Successful CRO Recruited 

This emerging and unique entity will formally launch  in the latter part of of 2013 under the guidance of a highly skilled CRO responsible for generating many billions of dollars of music and entertainment revenue.  Due to the competitive nature of this space we have limited this review.  Thank you. 

UPDATE: The CRO has been promoted to CEO and the firm is slated to go public or be acquired by private equity.  This search will be updated again in 2015 when the firm goes public or is acquired. This search was a perfect match for the board and the executive.  We wish the board and the talented CEO/CRO continued career and financial success.

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