Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
    Director Online Client Services NYC

 A Filcro Media Staffing Digital Networks Director Client and Creative Services Review


Review of Online client and creative services executive search firmsReviews of Creative services executive search for online advertising sales in Cable TV Networks  Broadcasting Excutive Search Firms   Director Client & Creative Services

Client                        Diversified U.S. based global media and entertainment conglomerate
Search                     Director Online Client and Creative Services
Based                       New York City, NY
Search Firm           
Filcro Media Staffing
Officer in Charge   Tony Filson
Reporting to            Vice President National Sales, New York, NY

Client Situation

The Vice President of National Advertising Sales needed to add an additional layer of management and enhanced functionality for clients, advertising agencies and internal cross platform advertising campaigns.  The Vice President identified Filcro Media Staffing based on the firm’s reputation in both digital and broadcast recruitment.

 

The Vice President required a person who could autonomously function as an in-house advertising agency at times to offer clients a full cycle solution that could have TV, Motion Picture and Digital participation from the firm’s other operating divisions. Management acumen was also required to mentor, train and hire additional staff to keep pace with a brand approaching the billion dollar mark.

Universe Compilation - Industry and Sector Inclusions

  • National Cable TV Networks
  • Regional Cable Networks
  • Broadcast Networks
  • Advertising Agencies
  • Digital Networks
  • Internal Digital Resources in Film, Publishing and Radio

Filcro Media Staffing is Retained

peo-grandma_danceFilcro Media Staffing proceeded to determine the needs of the Vice President form a compilation of factors that were quite complex based on the number of entities that would be serviced by this client and creative services group.

The client agreed with our desire to target eight environments and tier candidates based on management capacity, compensation, technology acumen, operational experience, cross platform exposure and corporate cultural respectively.   This “map” established by Filcro Media Staffing and the client brought about the consensus we required to proceed with universe compilation.

Some of the biggest challenges facing the new Digital Operations Director were

  • Optimizing Current Resources
  • Building Internal Awareness of Digital Resources Across TV and Film Divisions
  • Becoming a Resource to Clients and Agencies
  • Mentoring, Hiring and Managing Staff
  • Optimizing Communication w/ Traffic and Inventory
  • Enhancing the Creative Impact of Cross-Platform TV, Interactive and Wireless Presentations

The Filcro Media Staffing Recruitment Solution

Filcro Media Staffing proceeded to identify "happily engaged" client services directors from the eight environments specified by the Vice President. 

It took approximately four weeks to Identify, recruit and qualify four ideal candidates who would be capable of meeting all the current and future needs of the brand as they approached the one billion dollar mark.  Keeping to the hierarchy desired was extremely difficult with such a diverse group of candidates coming out of varied industries with different reporting structures and modalities based purely in the content being distributed across each unique platform.   

Our top four candidates were all capable of working autonomously and had strong management acumen enabling the six direct reports to a have clear definition as to why this individual was picked to be the next Director.

The Vice President was extremely pleased with the quality of candidates and the cadence at which they were recruited and presented.  It was now a matter of “cultural fit” and the Vice President was certain that he could discern this with only a brief meeting with each candidate.

Successful Director of Client and Creative Services Recruited

A motivated and detailed oriented client and creative services professional with 10+ years of experience and a record of excellence increasing productivity in growing environments.

His record with quality and customer satisfaction at high growth interactive companies was confirmed by those who worked for him, his bosses and the ad agencies and clients that he collaborated with.

He was skilled at managing client relations and building this resource where it had not been before in substantial media organizations.  His project management experience and a proven ability directing highly complex projects from planning through completion in fast-paced, time-sensitive environments was reiterated by everyone we came in contact. A high-performing manager he was still hands-on with demonstrated abilities to lead teams and always achieving bottom-line results.

His technology acumen offered a strong understanding of HTML, XML, Java, JavaScript, AJAX, Ruby, VB, UNIX and SQL. Proficient with MS Office & Project, Photoshop, Illustrator, Dreamweaver, Ektron CMS, Vignette CMS, Omniture SiteCatalyst, Open AdStream & DART and others.

Exhibiting
growth in every work environment the candidate offered capacity, stability and a strong work ethic that could be emulated in his staff.

Managing over 15 direct reports and overseeing a multimillion dollar client services budget in the past, the transition to the new company was anticipated to go smoothly and it did.

This Director of Client Services has proven to be a vital asset to the company and those that utilize this environment external to the organization.  This search was extremely successful and the new Director has met every goal and continues to perform in a manner that exceeds everyone's expectations.

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Filcro Media Staffing
Media executive search skill set and experience recruitment designations for review
 

Advertising Sales

Programming

Production

Operations & Engineering

Affiliate Relations & Sales

Sales Planning & Research

Facilities & Real Estate

Inventory & Traffic

Corporate Communications

Accounting & Finance

Development

Legal & Business Affairs

Program Practices

On-Air Promotions

On & Off-Air Post

Closed Captioning

Interactive / Editorial

Broadband & HD

Human Resources

Marketing / Media Management

IT, Software,Systems, Technology

Filcro Media Staffing, All rights reserved, 1985 - 2012 Filcro Media Staffing - National Media and Broadcasting Executive Search Firms - Digital Media Client and Creative Services Reviews - Selected Case Histories

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