Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
        Filcro Media Staffing Inventory Traffic

Reviews Tony Filson Filcro Media Staffing Reviews Media Recruiters for Traffic Inventory and Media Planning Executive SearchFilcro Media Staffing Reviews of Executive Search Firms that Specialize in Broadcasting Technology in EDI and Traffic Filcro Media Staffing   Traffic, Inventory, Planning

   Media and Broadcasting Platforms
   Traffic, Inventory and Media Planning Recruitment


Filcro Media Staffing has extraordinary experience identifying Senior Vice Presidents, Directors and Managers who steward inventory and traffic across multiple media platforms for international, national, regional and local broadcasters.

The firm recruits media executives in every large and small media market in the world to set strategic and tactical policy, optimize process, refine technology and ultimately enhance revenue.

A solid relationship between sales, programming, planning, research, inventory and traffic is vital to a media broadcasting organization.  Every department benefits financially from the process, technology and support implemented by skilled traffic and inventory leadership.

With the increased integration and consolidation of cross-platform media assets a firm’s broadcast TV, cable TV, satellite, radio, mobile, OOH, gaming, interactive and wireless holdings can offer unique challenges for distribution, centralization, monetization, optimization and accountability. Identifying the proper executives to transition, manage and optimize new technology is a recruitment task for skilled recruiters with vast media industry experience.

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Reviews of Techcnology Executive Search for the Media and Broadcasting industries

Review of Wireless and Mobile Broadcasting executive search for the media telecommunications and broadcasting industries

Reviews of Technology Executive Seach for the Radio, TV and Media Industries to recruit CIO's , CTO's and Technology officers of multinational media companies

Reviews of Executive Search Firms That Recruit Media Executives for OOH Electronic Play Station and Roku Media

Review of Executive Search Firms That Recruit Media Executives for International, National, Regional and Local Media Markets

Mobile

Cable TV & MSO

Broadcast TV

Digital Radio

Online

Multicast & OEM

DOOH

 

 

 

At Filcro Media Staffing we identify, recruit, qualify and attract the proper inventory and traffic executives to assure the operational success, technological efficacy and skilled management of your traffic, inventory, planning and IT staff devoted to these vital functions.example 1 - example 2 - example 3 - Senior Vice President, Vice President, VP, Director and functional Senior Manager level searches are the primary focus of this media recruitment group. For specific Harris, WideOrbit and Invision see below.  Traffic Systems & Workflow Sales
 

Filcro Media Staffing

A Filcro Media Staffing review of a SVP Sales Operations and Technology Executive Search

Review Filcro Media Staffing Tony FilsonTV Network Sales and Operations Executive Search Firms for TV Network Technology with Tony Filson as Officer in Charge of Search at Filcro Media StaffingReview Filcro Media Staffing Tony Filson

Senior Vice President

Multimedia Network Sales Operations & Technology
New York, Los Angeles, Chicago -  USA

Client

Diversified U.S. multinational media and entertainment conglomerate.

Based

New York, NY 

Reporting

Filcro Media Staffing with Tony Filson as OIC reporting to the President of TV Network Sales

Search

A Senior Vice President to lead all national sales operational infrastructure across all media platforms for multiplex, multicast monetization optimization of the TV Network.  Traffic, Inventory and Sales Planning

Platforms

On Air, Online, Mobile, OD, Sales IT, Planning, Traffic & Inventory Operations

Client Situation

The client through a multi-billion dollar acquisition of online and on-air media properties needed to upgrade infrastructure to optimize revenue by upgrading all traffic, inventory, planning, sales and supporting front and back office associated with all.

The objective was to have the Agencies, Clients, Network Traffic, Network Inventory, Network Sales Staff and Network Planning across multiple platforms: On line, On Air, On Demand & Mobile all functioning seamlessly.

The multiple media groups wanted to be able to offer integrated revenue management optimization while reducing internal redundancies when serving clients who were buying across multiple media platforms in a multicast, multiplex.

Industry and Sector inclusion for Universe Compilation

  • Broadcast Television
  • Cable Television
  • Satellite Networks
  • MSO Operators
  • Radio Broadcasting
  • Online Interactive
  • On Demand & Multiplex Broadcasters
  • Advertising Agencies
  • Technology & Media Management Consulting
  • Mobile Technologies & Providers

Subsequent to Filcro Media Staffing being retained

Filcro Media StaffingThe Filcro Media Staffing OIC Tony Filson participated in a number of meetings with line personnel and senior management to map out the media technology (IT) and human resource (HR) objectives going forward.  The OIC created a merged HR & IT org chart for clarity on redundancy.

The redundancy to be eliminated and future hiring needs were agreed upon to support the tactical and strategic autonomy that the new Senior Vice President would be granted.

Filcro Media Staffing’s merged organizational charts and current technology overviews of traffic, inventory, sales planning and the current metrics utilized for Analytics were key in proper universe compilation for identification, recruitment and attraction.

New York, Chicago, Los Angeles, Washington DC and Detroit were analyzed individually to provide each key client and agency's preferred modality and IT functionality during technology upgrades and operational improvements for Traffic, Inventory, Sales, Sales Planning, Research and Client Services.

Some of the challenges facing the new Senior Vice President were

  • Change Management
  • Best Practices
  • Technology Integration Across Multiple Platforms
  • Directing IT with Off-theShelf Modifications and New Program Development
  • Training of Staff on New Systems and Software
  • Agency and Client Awareness of the Benefits and Advantages
  • Redundant Systems Operating Through Integration
  • Hiring of Additional Staff to Facilitate New Programs and IT Programming
  • CMS OD Content Sales System Integration w/MSO, Satellite and Mobile

Filcro Media Staffing’s Recruitment Solution

Filcro Media Staffing proceeded to Identify organizations with specific "best in class" reputations on individual  platforms.  As this was a new initiative to the industry, no single executive to date had successfully implemented an environment with such efficacy across these multiple media  platforms: Broadcast, Cable, Satellite, Interactive, Mobile, OD/CMS, OEM, DOOH.

Recruiting from the identified universe proved to be fruitful.  The greatest challenge was having to determine “capacity Vs. “experience” as we were recruiting for a compilation of objectives that had never been fully realized in the industry before.

Successful Senior Vice President Recruited

Executive Search Firms that specialize in TV sales technology and sales operations executive search Executive Search Firms that specialize in TV sales technology and sales operations executive search Filcro-Media-StaffingFilcro-Media-StaffingFilcro-Media-Staffing

A Vice President of Sales Technology from another multinational media and entertainment conglomerate.

This Vice President was responsible for global (IT) technology initiatives across TV, Radio, Interactive, Motion Picture, Mobile and legacy platforms.

With 8 direct reports and a staff of 62 on a dotted line this VP had built and developed with internal and external resources one the most respected technology environments in the media and broadcasting industries.

With broad experience in New York, Los Angeles and Chicago this executive welcomed the challenges in each location across the United States to integrate systems and human resources to facilitate the client’s business goals and the optimization of revenue.

The timing of the search coincided with many of the executive's personal and professional desires to build a “new technology” infrastructure that would allow for recognition throughout the industry. His current environment could not afford him this opportunity based on the logjam of senior management he reported into, preventing him from from functioning with the strategic autonomy he desired and deserved.

Summary

The Senior Vice President was successfully identified, recruited, attracted and relocated by Filcro Media Staffing with Tony Filson as Officer in Charge of Search. Filcro Media Staffing also participated in the employment contract phase and the Senior Vice President has proven to be a vital resource for current and future initiatives.  A few additional related searches


Employers: Discuss a potential search assignment
 

Filcro Media Staffing

 A Filcro Media Staffing
 Media Technology Executive Search Reviews for Related Traffic and Inventory Systems

Chief Technology Officer (CTO)
Global Broadcasting, Motion Picture, Cable & Interactive Networks


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Review of Executive Search Firms That Recruit Media Executives for International, National, Regional and Local Media Markets

Mobile

Cable TV & MSO

Broadcast TV

Digital Radio

Online

Multicast & OEM

DOOH

 

 

 

Location

New York, NY - USA

Search Firm

Filcro Media Staffing

Officer in Charge

Tony Filson Reporting to Board of Directors, CEO, CTO & SVP HR

Client

Diversified U.S. Global Media & Entertainment Conglomerate

Client Situation

Succession Plan & Upgrade of Global IT Across all Media Platforms

 

 

 

 

Executive Search Committee Industry and Business Sector Inclusion

  • Television Networks - Cable & Broadcast - International, National, Regional & Local
  • Radio Broadcasting Networks - International, National, Regional & Local
  • Wireless / Mobile Content Producers - International, National, Regional & Local
  • Online Interactive - International, National, Regional & Local
  • Network & Syndicated Programming Producers - TV, Radio, Interactive, Mobile, Film
  • Motion Picture Studios - Domestic & International

Review of Tony Filson Media Technology Executive Search Filcro Media Staffing Tony FilsonThe executive search committee (ESC) of the client company was comprised of the President, CEO, current CTO and SVP of Human Resources acting as the liaison for the (ESC).  The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search (OIC) to conduct a national search to identify and review the proper technology executive capable of facilitating the current CTO’s succession plan and the board of director's desire to enhance the global technological resources of their media holdings across all media platforms.

The CTO had a clear vision of where the diverse media holdings needed to be technologically in international, national, regional and local markets and he was exceptionally articulate in what he was seeking strategically and tactically to assure that his successor could manage this global media and entertainment conglomerate, well into the future.

The diversity of the company's global media portfolio would require Filcro Media Staffing to recruit a CTO with broad media acumen and a sophisticated comprehensive overview of advanced multimedia, multicast and  multiplex broadcast technologies.  For terrestrial distribution, MSO, OTA & Satellite relationships and FCC mandates this new CTO would require exceptional hard and soft skills to evangelize technology internal and external to the organization.  The new CTO would review and manage many IT and broadcast vendor relationships across three continents; this would require a fiscally mature media IT executive with extensive build-out, operations and maintenance experience globally.

With a large multinational and multi language IT engineering staff reporting into this technology executive, a noted and adept mentor with the ability to manage soft and hard assets remotely would be essential.  Media technology issues associated with international government regulations, business affairs and monetization were complex and we required an executive who could utilize the firm’s extensive legislative resources effectively to manage these areas with autonomy.

Some of challenges facing the new CTO

  • Global Dissemination Across Multiple Media Platforms
  • Optimizing and Upgrading Resources for TV, OD, Radio, Interactive and Wireless Normalization
  • Change Management
  • Vendor Management in International & Domestic Markets
  • Optimizing Sales Technology to Enhance Revenue Across All Platforms
  • Centralize Control of International Technology Assets
  • International Government and Domestic FCC Compliance
  • Management of a Diverse Multinational Staff
  • Attracting and Mentoring Staff to Facilitate Technology Initiatives
  • Implementing IT Best Practices Internal & External to the Organization for Assimilation, Dissemination & Production
  • Integration of media platforms for monetization of multicast products and services

The Filcro Media Staffing Recruitment Solution

Technology recruitment for the media industry in New York CityBased on Filcro Media Staffing’s recruitment experience with prior advanced media technology searches and an awareness of other global media organization's technology infrastructures; compiling, verifying and vetting the entire initial search universe and including the ESC in the process took less than three weeks to complete.   With a finite number of appropriate media technology executives capable of moving the organization globally to their next generation of technology across all their targeted media platforms it was apparent who was qualified from a mechanical perspective well before the initial round of interviews in New York, Atlanta and California to understand each executive's capacity strategically.

The OIC’s objective was to attract the proper media technology executives to fit well within the organizations unique technology culture. Every ideal media technology executive identified was currently under contract, happy and well vested within their respective media conglomerate.  The current CTO’s succession plan was essential while recruiting to attract the “ideals” who were talented and well sought after Media IT executives. All exhibited the career progression and stability sought in the new CTO to maintain continuity and facilitate growth in the client’s global technology organization.

The current Chief Technology Officer CTO required extensive assurances that this incoming executive would assume the initial transitional role prescribed before taking over the CTO position at the cadence prescribed. Maturity and sound judgment during a brief transition alloted would afford the organization and their vendors and affiliates  continuity during the new CTO’s ascension.  An extensive round of interviews in New York with the CTO, CEO and other senior level executive of the hiring company provided a unanimous consensus that the proper media IT executive to assume the CTO’s position had been identified and that he was indeed uniquely qualified and the single most qualified candidate for the position.

 Successful CTO Recruited and Attracted

Review of Filcro Media Staffing Executive Search firms that speacilaize in  technology for the media and entertainment industry
The executive recruited and attracted for the organization was currently managing (7) seven major TV broadcast and cable entities for one of the largest U.S. based multinational media and entertainment conglomerates in the world.  In his previous roles this technology executive managed across every media platform relevant to the organizations diverse global media infrastructure to include: Multicast of Cable TV, Broadcast TV, Radio, Interactive, On Demand, OOH, Mobile and Wireless assets.

The executive was currently managing over 70 senior technology employees across The Americas, Europe and Asia with total technology and financial controls within these geographics for global dissemination.  His total reports on a dotted line and vendor management exceeded that of any other candidate by two fold.

With a proven history of efficacy in managing and introducing new media  technology from a hard asset and human resource perspective he was respected below, on and above line by everyone who came in contact with him personally and professionally.  This level of respect by his peers and those who reported into him would also be an asset in attracting and retaining highly valuable media technologists for the client company in the future.

One of the most challenging  aspects of this media technology executive search was negotiating the timing of the executive's release from his current contract due to a media industry merger.  At all times, this media IT executive exhibited traits inherent to someone with a fine character, intelligence and honor.  It was a pleasure working on this search with the current CTO and attracting such a fine senior media IT executive to carry forward the firm's reputation as a leader in global media technology and broadcasting entertainment.

The incumbent CTO left the firm as designed in his succession plan and the new CTO apparent reported directly into the new CEO.

Employers: Discuss a potential search assignment

 

Filcro Media Staffing

A Filcro Media Staffing TV Technology Executive Search Review

First Tier U.S. Multinational Cable Television Network

Filcro Media StaffingFilcro Media Staffing

Filcro Media Staffing Reviews of Tony Filson Sales Technology and Operations Executive Search Firms That Recruit Media Executives for Cable TV Networks Tony Filson

Reviews Filcro Media Staffing Tony Filson TV Media Executive Search Firms That Recruit Media Executives for TV Networks Sales Technology and Sales Operations TV Executives

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Mobile

Cable TV & MSO

Broadcast TV

Radio

Online

Multicast & OEM

DOOH

 

 

 

TV Broadcasting Sales Operations Reviews of Executive Search Firms  Tony Filson Filcro Media StaffingTony Filson Reviews of Cable TV Network Executive Search firms that place sales operations executives Filcro Media Staffing Tony FilsonTony Filson Reviews Filcro Media Staffing Recruits Sales Operations and Technology Executives from Cable TV Networks with Tony Filson as Officer in Charge of Sr=earch  Senior Vice President 
  Network Multicast Multiplatform
  Sales Technology & Operations


Based
   New York, NY - USA
Search Firm   Filcro Media Staffing
OIC  Tony Filson as Office in Charge of Search
Reporting to  Network COO and Network President, New York, NY - USA
Search  Senior Vice President – Network Sales Services Operations and Technology

Client

A global media and entertainment conglomerate seeking to upgrade their sales operational and sales IT information technology infrastructure to optimize process and advertising dollars across all their media platforms.

This network with over 130,000,000 subs is advertising driven and is still growing based on branding and new programming initiatives across a multiplex of offerings.

New York, Los Angeles, Chicago, Detroit and Washington, DC offices are AOR’s relevant to this search.

Client Situation

The Network President and Chief Operating Officer felt it was essential to upgrade the capacity of the Networks’ sales operational function across TV, On Line, Mobile, Radio, Out of Home, OEM and On Demand.

Traffic, Inventory and planning functions needed to be centralized to optimize efficacy and lower sales operational costs through retooling of hardware, software, process and human resources to facilitate multicast dissemination and monetization.

Current IT systems and software required upgrading to integrate a (6) six platform plan that was seamless internal and external to the Network.

Continuity and stability from an HR perspective were also needed as turnover was exceeding the industry mean. We wanted an individual who could bring hard and soft assets together while assuring that IT and Sales were provided with proper guidance to accomplish the Network's business goals. This new Senior Vice President would be tasked with improving the culture and work environment to bring about stability and internal growth opportunities for employees

Industry and Sector inclusion

  • Broadcasting - Cable Television
  • Broadcasting - Network Television
  • IT Broadcast - Systems Providers
  • IT Broadcast - Software Providers - CONUS and OCONUS

The COO identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search after conducting their own internal and national identification efforts.

Filcro Media Staffing is Retained

Reviews of Filcro Media Staffing TV Network Advertising Sales IT, Technology, and advertising sales operations, technology Tony FilsonThe FMS Officer in Charge of Search Tony Filson and the COO verbally initiated and completed the search document after one in person meeting and guidance from Human Resources. Based on Filcro Media Staffing’s intimate knowledge of the space, along with extensive executive search experience in Broadcast Sales Operations the firm was able to proceed with the search the following business day.  Tony Filson was asked to review the entire IT infrastructure related.

The Filcro Media Staffing OIC and client COO looked at ideals from a revenue, performance and IT perspective and AOR’s that required immediate optimization servicing the Network Advertising Sales organization front and back offices as well as client and advertising agency relationships.  Reviews of O&D charting also took place.

Some vendor (IT) relationships, succession planning issues and office relocation time lines were set at a  realistic cadence so day-to-day planning, traffic and inventory would not become secondary.

Filcro Media Staffing reviewed all (IT) hardware and software relevant to sales and sales operations along with client supplied O&D charting to establish what hard and soft resources could be utilized as part of the consolidation while upgrading traffic, inventory and planning across all the new multicast media platforms.

Understanding what changes and training had to be made from a Human Resource and IT perspective, directly or on a dotted-line were  important to determine at what stage(s) vendors would setup redundant systems, close down legacy resources and initiate through IT and the NOC a seamless transition to sales multicast dissemination and monetization.

Challenges facing the new Senior Vice President

  • Network Advertising Sales Information Technology Adaptation - Hardware and Software
  • Change Management
  • Training & Development of TV Network Sales Front & Back Office
  • Consolidation of National Sales IT, Inventory, Traffic and Planning Resources to Network Sales in New York City While Continuing Service East Coast, West Coast and Midwest Regions.
  • New Financial Reporting Guidelines
  • Adaptation of New and Old Technology to Client and Agency Needs
  • Continuity - Lowering Employee Turnover
  • New Agency Partnerships - Relationships Across Four Media Platforms
  • Adapting to a Newly Defined Multiplex
  • Technology to Address ADU Issues

Filcro Media Staffing Recruitment Solution

Review of Filcro Tony Media Filson StaffingTV Network Advertising Sales IT, Technology, and advertising sales operations, technology
Filcro Media Staffing proceeded to Identify the "best in class" executives from TV networks who presently exceeded or matched the SUB #’s of the client company.

A real technologist with exceptional soft skills was required with below, on and above line efficacy in a national broadcaster that disseminated across multiple platforms.  

Our firm’s ideal was an executive who had built a new Network and or also guided a large Network through the upgrade and consolidation process from an IT and Sales Operational perspective.

An executive capable of maintaining day-to-day operations while transitioning the Network was essential.

Team development was essential with multiple offices located throughout the United States this executive would have to guide IT, Traffic, Inventory, Sales, Sales Services and Human Resources

One part of our solution was to identify an executive who had also gone from a decentralized to centralized function in the past. This would solve many issues from the onset and let us concentrate on other skill sets. The difficulty was that few networks had integrated TV, Inventory, Wireless and OD to the extent planned for the Networks’ model.  We needed a TV Executive with exceptional IT and advertising sales operational management experience.  

Successful Senior Vice President Recruited

A Senior Vice President of Network Broadcast Operations based in New York City with everything required to meet the client's business objectives and move them forward to compete with other Networks that had already monetized each platform separately.

This executive was responsible for all functions in one the worlds largest media and entertainment conglomerates across multiple networks and fit in well with the new company's multiplex ambitions.

The entity was a direct competitor of the client company down to the specific genres offered across their multiplex or multiple Networks.

The new SVP facilitated similar technology, consolidation and optimization across four media platforms successfully where others in the industry had failed. He was an exceptional technologist with strong management and soft skills.

As a mentor and builder of strong teams his identification caused highly skilled people to come forward with newly needed skill sets to join him at the Network.  This lowered hiring costs and allowed for an immediate adaptation to direct IT and vendors to implement advanced broadcast sales technology for our client.

The SVP has made a smooth transition, is functioning with exceptional efficacy and exceeding the client's operational and technology expectations mandated at the onset of the search.

Employers: Discuss a potential search assignment
 

Jobs IN TV

A Filcro Media Staffing Sr. Manager
Multi-Station TV Hub Traffic, Inventory, Logging & Technology Review

Review of Filcro Media Staffing TV Traffic Executive Search Firms that specialize in TV traffic inventory logging and traffic technology executive search

Reviews of Recruitment firms that specialize in TV traffic and inventory recruitment for the broadcasting industry

Filcro Media Staffing Review TV Traffic Managers Directors Vice President in Broadcast TV Broadcasting

 

 

 

Senior Manager
Network Hub Traffic

Location

Charlotte, NC - USA

Reporting to

Senior Vice President Commercial Operations

Client

Diversified U.S. based multinational media company

Search

Sr. Manager - TV Broadcast Station Hub Traffic, Inventory & Technology 

The Firm

One of America’s largest diversified multinational media companies with major interests in cable networks, television and radio broadcasting, TV production and distribution, internet businesses, magazine, newspaper and business publishing.

Client Situation

Filcro Media Staffing was contacted by the firm’s human resource department to initiate the identification of (3) three new employees to be based in Charlotte, NC.

The objective of these searches was to enhance the company’s TV broadcast station holdings by centralizing and optimizing traffic, inventory and logging along with their related technology.

Ideally those capable of managing, maintaining and overseeing the daily operation of the centralized traffic operation for an assigned group of television stations would train and develop staff while supervising workflow between local stations and centralized staff to ensure quality control and inventory maximization. 

Industry and Sector inclusion

  • Broadcast TV
  • Cable TV
  • Local, Regional and National Broadcasters

Filcro Media Staffing is Retained

The client company was aware of Filcro Media Staffing’s reputation in the broadcasting businesses that provided the organization’s core revenue streams.  Human resources was exceptional in articulating the company’s needs strategically and tactically.  When granular information was needed pertaining to traffic, inventory and systems technology human resources was exceptionally knowledgeable and responsive.

There was a clear commitment by the Vice President of Commercial Operations and Human Resources to find a search firm they could partner with who had equal acumen and enthusiasm for this critical area of broadcast sales operational responsibility. 

After reviewing the client’s O&D charts, Filcro Media Staffing proceeded to compile an extensive search universe that would facilitate the firm’s ability to identify, recruit, qualify and attract traffic managers from all over the United States.

Some of the Challenges Facing the New Traffic Executive

  • Working with station, hub and Network engineering regarding automation needs as it relates to playlists, dublists, and purge lists through the transition of new technology and vendors.
  • Training traffic, inventory and logging employees on new hardware and software systems through the centralization process
  • Training sales personnel on new policies and procedures for broadcast sales systems that would be utilizing traffic, inventory and sales planning software
  • Optimizing process to enhance revenue by allowing greater access to available inventory in real-time across all station hubs.

Filcro Media Staffing Recruitment Solution

Filcro Media Staffing already compiled and had access to current  O&D and technology overviews of every TV station in the United States.  Knowing the client company's objectives from a technology as well as the new vendor’s traffic and inventory systems expedited universe compilation. 

Concentrating on the client’s primary competitors in (16) regional hubs across the Unites States, three (3) research associates were assigned to managing the initial process guided by the Officer in Charge and the Director of Research.  It became apparent who our ideals were and all but two were receptive to having conversations with our firm.

Due the difference in titles from one broadcast organization to another those attracted had titles ranging from  SVP, VP, Director, Senior Manager to  Traffic Assistant.  It required a great deal of work to ascertain each targeted candidate's hard skill sets prior to seeing if they had the soft skills required to train and mentor internal employees.

With three positions open we  presented every qualified candidate as they were vetted.  We were asked to expedite the process and met the client’s cadence at every step.

Transitioning media executive and their families nationally and internationally is something Filcro Media Staffing has been doing for clients since 1987.  Fortunately we were not confronted with any major relocation rejection as this issue was covered extensively at the beginning of the recruitment process

New Traffic Executives Recruited

Attracting and relocating these executive was successful and the client company's consolidation process was facilitated.

As most case histories are more extensive in the “New Executives Identified” section we had to abbreviate things based on the fact that (3) three executives were ultimately recruited vs. (1) one.

This Review: http://www.filcro.com/Filcro-Media-Staffing/Review/html/tv_traffic.html

Employers: Discuss a potential search assignment
 

Filcro Media Staffing

Broadcasting
Cable Television Network - Filcro Media Staffing Case History

Vice President Traffic Executive Search Firms that specialize in recruiting senior level traffic executive in TV cable TV broadcasting interactive broadcasting Tony Filson   Vice President Network Traffic
   TV, OD, Interactive, Mobile

 

Based   Washington, DC - USA
Search Firm  Filcro Media Staffing
Officer in Charge Tony Filson
Reporting to  Executive Vice President, New York, NY - USA
Executive Search  Vice President – Network Traffic - All Platforms

Client

A U.S. Multinational Media and Entertainment Conglomerate seeking to upgrade their TV Network traffic infrastructure from a management and technology perspective. This Cable TV Network with over 100,000,000 subs is advertising driven and will enjoy substantial growth based on programming initiatives from the parent company.

Their facilities in Washington, DC will service all agencies as well as Network sales offices in New York, Los Angeles, Chicago and Detroit.

Client Situation

TV Network Traffic Executive Search FirmsThe Executive Vice President of TV Network Sales felt it was essential to upgrade the traffic function internal and external to the organization. There was a clear need to enhance synergy of the multiplex properties to allow the network to have systems that they could grow into, as opposed to out of. The Network needed to upgrade personnel, hardware and software along with management and workflow procedures. This systemic reorganization would require change management, formalized training and succession planning initiatives that did not exist before.

Executive Search Committee Member(s) Industry and Sector Inclusion:

  • Broadcasting Operations - Cable Television
  • Advertising - Agency Side - Media
  • Traffic, Inventory and Sales Planning Technology - Vendors

The EVP of Network Sales identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search after conducting their own national identification efforts to identify the ideal traffic executive. The EVP wanted a new and fresh perspective on the national media markets outside of their traditional recruitment resources.

Filcro Media Staffing is Retained

Filcro Media Staffing Jobs in TVThe Filcro Media Staffing Officer in Charge of Search Tony Filson and the Filcro Director of Research with the EVP of TV  Network Sales initiated and completed the search document after two phone calls, the same day.

Based on Filcro Media Staffing’s intimate knowledge of the client company and parent, along with extensive executive search experience recruiting TV Broadcasting Network Traffic, Inventory, Planning and Operations executives, Filcro Media Staffing was able to proceed with the search the following business day.

The Filcro Media Staffing OIC and the EVP of Network Sales felt that setting a new standard for Network Traffic meant that “current internal means” were of no relevance to establishing “new” performance criterion.  Revised technology, management programs, workflow modalities did not currently exist that would be acceptable in the “NEW” traffic environment.

Tony Filson reviewed all hardware and software along with client supplied O&D charting to establish what resources could be utilized as part of the new Inventory and Traffic infrastructure. Understanding what changes had to be made from a Human Resource perspective, directly or on a dotted-line were very important as we needed to identify from the onset of the search current strengths and weaknesses from a skill set and experience  perspective prior to discussing “change management”.

The intent was to train and upgrade as many current employees as possible prior to implementing any other changes with the exception of a few employees who clearly did not have the skills or capacity to be part of the “new” Network traffic infrastructure.

The Executive Vice President of Network Sales admired different characteristics of modality,workflow and efficacy from other networks. Tony Filson established a search document that drew from multiple environments to set ideals that would be used during universe compilation.

Some of the challenges facing the new Vice President of Traffic

  • Change Management
  • Training & Development
  • Budget Controls
  • Adaptation of New and Old Technology to Client Needs
  • Team Building - Sales - Sales Planning, Sales Services - IT - Traffic - Inventory
  • Agency Partnerships - Enhancing Relationships
  • Succession Planning
  • Workflow Adaptations

Filcro Media Staffing’s Recruitment Solution

Tony Filson Filcro Media StaffingFilcro Media Staffing proceeded to Identify the "best in class" traffic executives from TV Networks and multiplex broadcasters who presently exceeded the SUB’s of the client company. A proven record of success in dealing with technical ecology in a growing Network was of primary interest. Based on the client’s current contractual hardware and software obligations, Tony Filson started with a universe of TV Networks and media companies that were based on similar traffic, inventory, sales planning and research infrastructures .

A broadcasting executive capable of focusing, while maintaining an “open door”, policy on a holistic level would have to be identified. Employees, Clients and Vendors would all need immediate access to Network leadership to properly implement the systemic positive changes required just prior to an upfront.

Team development was essential and with multiple offices located throughout the United States this executive would have to pull the respective Directors, Managers and line personnel  of Inventory, Traffic, Sales, Sales Services, Broadcast Operations and IT together seamlessly regardless of geography.

One part of Tony Filson’s solution was to identify an executive who had gone from a decentralized to centralized NOC, BO&E or Traffic function in the past. This would solve many issues from the onset and let us concentrate on other experience and skill sets while recruiting the new VP.  This “D to C” skill as we call it, usually requires a great deal of evangelism leading and anyone who would be successful here, would have to be able to motivate many varied types of constituents.

As the EVP of Network Sales was so intent on setting new standards, it was easy to identify who was appropriate based on proven experience and success that coincided with his desired goals.

Successful Vice President Recruited

A Vice President of TV Network Traffic based in Atlanta, GA.

This VP of Network Traffic had Sales Services, Creative Services, Inventory, Programming, IT and broadcast engineering and operations all falling under his umbrella for Network Sales Operations in-line with the growth required at the client company.

This executive was responsible for all external and internal traffic functions for one of the most respected multiplex cable television networks in the world. The Network as part of another major media and entertainment conglomerate was larger then the client company and everyone viewed this as a positive to facilitate accelerated career growth for the identified executive as he grew the Network's traffic and inventory functions.

The new VP had also facilitated similar technology and management changes in his previous environment. From “above, on, and below line” everyone we spoke with viewed this executive as a catalyst who made things happen. A great number of his staff in his previous environment(s) were promoted and he allowed those people to grow in and out of his department which said a lot about his devotion to his employees, the company and his effective mentoring skills. This VP also managed a larger staff in the past and his ability to manage people and technology was proven on every level of concern to the Executive Vice President. The hiring of new staff and setting of new standards was something he enjoyed and was successful with many times in the past.

This VP had a very skillful way of managing resources and work flow. His methodologies were sophisticated and he understood development issues better than most Traffic executives. He was able to assimilate and disseminate information in such a way that everyone felt included in the success of a project or simple everyday work flow. When he was given multiple network (multiplex) responsibilities in his previous environment he was able to make technological, training, budget and efficacy changes that increased performance allowing sales to sell more effectively. His ability to manage budgets and increase revenue at the same time was an outstanding skill.  As the new Network was also becoming a consolidated multiplex this was an ideal fit.

The cultural fit was proper on every level and the transition from Atlanta, GA to Washington, DC was very easy for him and his family.

Note: This VP has been promoted to Senior Vice President and continues to be a valuable resource to the continued success of this multiplex now in 120,000,000 homes in the U.S. and additional subs OCUNUS.

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