TV, Digital and Print Production Production, Development and Editorial Executive Search
Filcro Media Staffing recruits a multitude of TV production, Post and Development executives on varied levels from Executive Vice Presidents to Executive Producers to Directors, Editors, Editors-in-Chief and even Managers of Production Operations and Production / Post Technology executives to produce, develop and deliver content across multiple media platforms. for US | MENA | EU | ASIA and LATAM markets. From global newsrooms to sports stadiums to motion picture studios, advertising agencies and music video sets, Filcro Media Staffing is a unique executive search firm devoted to the media broadcasting and entertainment industries.
The firm’s recruitment focus, capacity, experience and modality assures success. Filcro Media Staffing has a noted reputation of accomplishment by adding additional creative and creative technology resources and leadership confidentially in an expeditious manner under exceptionally challenging circumstances. The firm recruits for news, sports, advertising and broadcasting organizations with production needs in every media market in the world.
A Director of Production, Executive Producer or Vice President in Charge of Programming can have similar creative, strategic and tactical responsibilities based on the organization. The ideal is to identify production and development executives who fit every genre, cultural, workflow, budget and creative consideration to enhance current infrastructure to benefit the current organization's creative business goals. If a change agent or a succession plan is relevant, recruitment can be as verbose or confidential as required to the production community.
Filcro Media Staffing brings forward an integrated approach that assures cross-platform success with TV, online, mobile and OEM dissemination with compelling content.
Technicolor is a prime example of an exceptional company in our industry. They are innovative creative pioneers in developing new technology and superior workflow for the motion picture studios and TV networks.
Filcro Media Staffing recruits for Children's Programming, News, Sports, Comedy, Drama, Animation, Business, Merchandising, Music, Reality, Advertising, Educational and Broadband Production, Print Brand Integration and development environments. The firm also recruits for Motion Picture Studios, Syndicators, Media Technology, Advertising Agencies, Public Radio, Magazine Publishing, Public TV and Corporate Production as well as all major TV Broadcast and Cable TV Networks. Filcro Media Staffing’s recruitment experience and contacts within various production communities in New York, California, Canada, Chicago, DC, Hawaii and even the Middle East, LATAM, Asia and EU allows the firm to function with the same efficacy throughout the entire United States and overseas for our international clients.
Developing programming and editorial content when the proper creative leadership is in place is financially and creatively rewarding. With ancillary revenue streams and multi-cast, multi-platform distribution to include On-Demand, Internal CMS for OEM, Mobile, broadband, OTA, OTT, MSO and satellite platforms all playing synergistic roles for monetization, Filcro Media Staffing attracts and recruits the talented production, co-pro, Digital Editor-in-Chief and development executives to facilitate your programming, production, editorial and development goals. Our clients enjoy a collaborative environment dedicated to media executive search where business, technical and creative considerations are completely devoted to the media, broadcasting and entertainment industries.
Filcro Media Staffing facilitates through honed media executive recruitment the expeditious attraction of business, technical and creative production and post-production executives that create award winning, highly profitable and effective content.
On and Off Air - Post Production Recruitment and Executive Search
Filcro Media Staffing’s many years of TV broadcasting and motion picture recruitment experience has taught us that more coffee and sandwich plates are allocated to this area than any other. Filcro Media Staffing understands the capabilities of equipment and the ramifications of matching the right management and editors to your equipment, genre, workflow, culture and budget.
Technology and workflow change rapidly in post production and numerous generations of equipment stand side by side in some organizations. Changes in software, HD and collateral usage of materials for off-air applications like broadband, On Demand, mobile and DVD distribution put ever-increasing demands on your post production employees, equipment and software. With enhanced CODEC development materials are now re-purposed successfully more now than ever before. Elephants can now fit through straws! The talented media executives and editors that can transform and monetize a 90 minute product suitable for 30 minute or 2 minute assimilation are talented and highly desired in today's market.
Post production environments are dependent on talented editors and technologists that facilitate long and short-form standards for workflow, coloration, special effects, audio, conversion, standardization, storage and distribution. Filcro Media Staffing has an intimate understanding and relationships with the motion picture studios, TV networks, advertising agencies, production houses and post production facilities and independents in the US, LATAM, MENA, ASIA and EU. Filcro Media Staffing’s executive search experience in this practice groups has brought forward some of the most talented post production editors and technologists in the world.
The firm’s understanding of business, creative and technical issues surrounding broadcast, advertising agency, broadband and motion picture post-production enhances Filcro Media Staffing’s identification and attraction capabilities. From PROMAX to the Emmys to Oscar winning post-production professionals, Filcro Media Staffing recruits and attracts exceptionally talented post-production personnel in an expeditious manner, globally
Filcro Media Staffing’s technology recruitment experience for broadcasters, advertising agencies , high-end post-production houses and motion picture studios includes attracting skilled software and systems engineers to make working together collaboratively a reality. Brining collaborative workflow to fruition for the world's leading producers of creative material is another advantage offered by Filcro Media Staffing’s post-production recruitment group.
Vice President TV Programming and Production Operations
Search Vice President TV Programming, Production, Creative Development and Operations Based Boston, MA Search Firm Filcro Media Staffing - FollowingSportsProduction Executive Search Officer in Charge Tony Filson, Reporting toTV NetworkPresident & GM
Client A noted regional sports network with cross ownership of a Major League Baseball MLB team and a National Hockey League NHL team located in Boston, MA - USA.
The interests and corporate ownership of the Regional Sports Network RSN range from noted private entertainment executives to a major international print and media conglomerate.
The firm enjoys regional market dominance with sports team(s), sports venue, sports broadcasting and newspaper holdings. Through MSO, Satellite and Broadband distribution the client company was seeking to enhance and expand their National presence through the development and production of additional sports and sports oriented television programming.
Client Situation The President / GM as well as the CFO of the Network proceeded to identify an executive search firm to conduct a national search to identify a new Vice President of Programming. The President / GM based in Boston, MA met with the Filcro Media Staffing Office in Charge, Tony Filson in New York prior to retaining the firm and subsequently invited Filcro Media Staffing to Boston, MA to meet with the CFO and review the Network's facilities and relevant staff that would be under the direction of the new Vice President of Programming.
Executive Search Industry and Sector Inclusion
Network & Cable Television Broadcasting
Regional Sports Network
Sports Venues & Sports Teams
Network & Syndicated Television Programming Producers
Domestic and International Newspaper Holdings
The President / GM and the CFO, with the President / GM acting as the point of contact, identified Filcro Media Staffing and Tony Filson functioning as Officer in Charge of Search to conduct a national search to identify the proper Vice President of Programming.
Filcro Media Staffing is Retained
Filcro Media Staffing Officer in Charge of Search Tony Filson met with the CFO and GM and commenced with the search by first establishing a consensus of the CFO and GM as to the weighting of the operational, tactical, creative and strategic skills required. Based on Filcro Media Staffing’s experience with similar programming and development searches it was the opinion of Filcro Media Staffing that a proper pool of appropriate executives could be drawn from a multitude of National competitors based on the experience required and the compensation being offered.
Filcro Media Staffing’s Tony Filson was provided with organizational charts and overviews of operations, production, facilities, programming, budgets, marketing, sales and associated personnel in Boston, MA. The O&D Charting, budgets, equipment lists and marketing materials provided by the CFO provided great insight into what synergistic changes would need to be initiated by the new Vice President of Programming to meet projected programming goals.
The CFO and GM afforded Filcro Media Staffing autonomy during the initial phase of universe compilation and tiering The established hierarchy of desired skill sets and industry experience during universe compilation and tiering only changed once, with the key factors being a balance of development, operational, production, strategic and programming acumen that could be “attracted” based on compensation. The fact that Filcro Media Staffing reported to a single GM and not the entire ownership facilitated a clear line and the executive ultimately identified was presented during the first month of the search assignment.
Filcro Media Staffing was fortunate to have such an active GM and CFO participate during the search. The GM had over 17 years of experience with the Network. The cultural awareness of every department was extremely helpful in determining how effective this Vice President of Programming would be in an environment that was not heavily layered.
This senior most programming executive was being hired as one of the top 3 executives at this Regional Sports Network (RSN) to function strategically across all lines of business.
Due to current programming and co-production issues the search required a very well rounded Vice President who would play more of a strategic role then tactical with regard to creative development, production and branding of the Network as they worked with Network Sales and “The Teams” to leverage the MLB and NHL properties owned. On the tactical side this person also had to function in Production, Operations, Post, Engineering and Traffic. A person with very diverse skill sets and great scope would be required to handle all these responsibilities.
Some of the biggest challenges facing the new Senior Vice President were
Production, Post & Operations Facilities Build-Out
Financial Management and Budget Controls of Programming and Production Costs
Internal and External Marketing and Sales Relationships with Programming & Production
Brand Development through On-Air Production Values
MLB and NHL Ownership
Optimize Sports Marketing Across Media Platforms
The Filcro Media Staffing Recruitment Solution
Tony Filson ofFilcro Media Staffing proceeded to Identify the "best in industry" Vice Presidents of Programming, Production, Operations and Senior Executive Producers with a proven record of success within and without of the Sports genre. Based on the client’s need for an executive who could function in a very hands-on environment it was essential that any myopic or “too specialized candidates” be eliminated from the onset.
NOTE: One of the executives presented for this search was considered the most profitable and prolific heads of TV programming in the World.
An executive capable of focusing on “operational” issues while “creatively” developing different types of quality sports and non-sports programming to strategically differentiate the Network from its competitors was essential.
The Regional Sports Network (RSN) was now looking to expand their affiliate relationships through enhanced programming and needed an executive who was accustomed to viability and ROI factors being as important as creative considerations for green-lighting programming, within a mature national broadcast company.
With such unusual access to two professional sports teams along with full production, operations and development autonomy, it was important that this new VP be able to mentor staff through every phase of the process to institute “Best Practices” that would enhance the operational, production and creative staff to the point that they could quickly become part of the “enhanced” product sought by management (Baseball and Hockey Team Ownership). In order to convince the associated teams, owners, sales and marketing heads that cooperation on every level would intimately benefit everyone concerned, it would take a mature broadcasting executive who could function tactically and strategically in every function as they developed new synergies across varied business lines
With the Network about to initiate a new build-out of production and broadcast operation facilities, this executive also had to have strong engineering and operations capabilities with regard to distribution, production and post-production facilities. The recent addition of full HD capabilities and solid relationships with satellite and MSO distribution for same, required that this executive be able to capitalize on this great expenditure going forward creatively and technically
Almost every Major TV Network, Cable Network and developer of sports programming was profiled for this search. This executive search was a sophisticated and extensive recruitment assignment to assure that every possible option was available to the Network. The work completed brought forward the key sports programming and production executives from every major media market in the United States. The client specifically asked to choose form a broad spectrum of competitors that already enjoyed the type of distribution and programming initiatives they were looking to implement
The GM set exceptionally high standards for this person and wanted an executive who felt at ease with a diverse scope of responsibility that were not the norm at larger TV Networks The GM kept clear sales and marketing goals in mind through the entire identification process. The GM never wavered or compromised in insisting that this new executive be as strong strategically as he was tactically and many talented sports and non-sports programming and production executives and executive producers were passed over until his “ideal” was identified.
Successful VP Programming Recruited
A Senior Vice President of Programming, Production and Operations form one of the worlds largest sports television networks.
A veteran in the television broadcast and cable industry, this executive joined the new Network form Fox Sports. While at Fox Sports he served as Senior Vice President, Production. He was responsible for the production and operational management of all live event programming for both the network and its 10 owned and operated regional networks.
During this executive's tenure at Fox Sports he oversaw the development and production of many of the network's events, original program series and specials broadcast in the United States, Middle East, Europe, Asia and Latin America.
Some of the brands he lead Included College Football Saturday, ACC Sunday Night Hoops, Sunday Night Fights, Formula One's return to the U.S., Hardcore Football, Totally NASCAR, and the Toughman World Championship series (for sister network FX).
Prior to Fox Sports this executive with spent many successful years with Tribune Broadcasting. He served as the Director of Production and Executive Producer for sports and specials. His work covering the Chicago Bulls, Chicago Cubs, original series, documentaries and specials earned him 17 regional sports Emmys.
As well as being an exceptionally talented broadcast professional this individual is a fine gentleman. On every level people spoke of his personal and professional attributes. This clearly was an executive who was capable of functioning with exceptional integrity and efficacy as noted by those who worked with him and for him. This Case History for this executive search.
Radio Executive Producer - Studio 360 New York, NY - USA
Search Executive Producer – Business, Technical and Creative - Studio 360 Search Firm Filcro Media Staffing Officer in charge Tony Filson Reporting to CEO & board of director member in New York and Senior Vice President Production in Minnesota - USA
Public Radio International (PRI) has distinguished itself by producing, acquiring and distributing innovative content that enables U.S. audiences to "hear a different voice," bringing new voices and global perspectives to the public airwaves. Through partnerships with BBC World Service and station-based and independent producers, the Minneapolis-based network provides over 400 hours of programming each week, content that is broadcast and streamed online by over 800 PRI affiliates nationwide. Podcasts of PRI programs consistently rank in the top U.S. 100. PRI is also the managing partner of the satellite radio company American Public Radio LLC, established with Chicago Public Radio, WGBH Radio Boston and WNYC, New York Public Radio. PRI programming is available via XM Public Radio and Sirius Satellite Radio.
PRI is known for driving innovation in public radio through partnerships with stations, independent producers and other organizations, and for working collaboratively to pool resources, share risk and cultivate new talent. PRI affiliate stations reach over 30 million listeners weekly. WNYC is the originating station for Studio 360.
This radio network is the nation’s leading domestic and international developer and supplier of noncommercial audio content. The mission of the network is to engage listeners with distinctive radio programs that provide information, insights, and cultural experiences essential to understanding a diverse, interdependent world.
The Network’s senior most programming executive had identified Filcro Media Staffing to recruit the proper Executive Producer. The show was behind schedule when Filcro Media Staffing was retained so FMS was given great autonomy to function expeditiously.
An executive search committee was formed consisting of the CEO in New York and the Senior Vice President of Production from Minnesota. The balance of a board member on the committee offered a strong cross-section of business, strategic and creative concerns to vocalize their desired skills in the new Executive Producer. Of great concern were creative efficacy based on the high visibility and notoriety of the show’s host who needed a very strong executive producer to manage creatively
Executive Search Committee Member Industry and Sector Inclusion
The executive search committee (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search after conducting their own national identification efforts to identify the ideal executive as under “Client Situation”. TF met with ESC members individually and with the committee as whole.
Filcro Media Staffing is Retained
The Filcro Media Staffing Officer in Charge of Search Tony Filson met in New York with the CEO and the CFO prior to meeting with the Senior Vice President of Network Programming who flew into New York from Minnesota to discuss the show creatively. Filcro Media Staffing was asked to step in after all other methods had failed to identify the proper Executive Producer. The Network was on a deadline and the show was now well behind schedule. Filcro Media Staffing having a reputation for working expeditiously was given the autonomy required to move forward immediately
Tony Filson requested all tapes developed by the previous Executive Producer and observed each show in detail. Understanding where the previous executive producer had fallen short with regard to management's objectives was just as important initially as to what skills would be required for the proper person. It was obvious from the inset that the wonderfully talented host was a great resource and the proper executive producer was needed to maximize return on his notoriety. The current production values were also not indicative of the “quality” associated with the Network as a whole. The rich textures and true sense of participation for the audience was not there yet.
Based on the fact that the show pertained to “The Arts” it was an especially discriminating audience who expected every nuance to be in-line with the level of excellence expected and promoted in national and international markets. If a show pertained to music then it would not be uncommon for musicologists to be listening, the show had to be perfect in many more ways then generally accepted by commercial audiences. Serving a News-Arts-Entertainment genre is no small feat.
The general feel for the quality of programming for the Network was easy to establish with it’s rich layered sounds that were always clear when they needed to be or rising to a crescendo to put the listener in the middle of a multitude of situations that made them feel like a participant and not a voyeur
Filcro Media Staffing’s OIC Tony Filson relayed his feelings to the ESC and everyone concurred that the search was headed in the proper direction.
Filcro Media Staffing also reviewed all financial, funding and budgets to identify a new Executive Producer that has managed the proper mix of talent, co-pro and operational expenses. With more co-pro becoming common place in this environment, it was essential that this new Executive Producer be able to work out “the deals” prior to making the creative commitments.
Filcro Media Staffing’s OIC Tony Filson was also aware of cross-platform initiative that the Network was undertaking with regard to Broadband and from a creative and business perspective this person would have to champion resources that could ultimately open new revenue streams by attracting a new audience to the show and the Network itself.
The diversity of the hard skill sets required was actually easy to work with because there was no latitude to be expressed. Listening to the works of numerous Executive Producers and placing yourself in the position of such a discriminating audience was an endless task. This required many hours of listening and critiquing executive producers. Getting a tactical feel for why they did things and understanding their motivations and methodologies creatively, was very telling. With so many shows to be produced, we needed to identify an Executive Producer who understood “formula”. Some candidates were terrific creatively but lacked the business acumen to be Executive Producers and then those that were EP’s, fell short on the unique feel TF was looking for, for a show, that was meant to open a new world to a wanting and waiting audience.
Challenges Facing the New Executive Producer (EP)
Working Behind Schedule - Based on Past Production Performance
Developing the Show’s Host Creatively
Raising Production Standards
Constantly Evoking Interest With an Educated Audience
Financial Management and Budget Controls
Vendor Partnerships and Broadband Relationships
Expanding the Show’s Demographic(s)
Enhancing Multicast Cross Platform Dissemination
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify the "leading producers" involved in every aspect of the arts from television, performing arts, news, music and radio. This national effort was quite extensive based on the multitude of Executive Producers and also talented Senior Producers who could have the business and creative skills, to take the next step. The firm also utilized international production standards from two EU and Middle East executive searches recently conducted for similar “Arts Programming”.
Filcro Media Staffing ultimately identified the new Executive Producer by classifying “sourced” creative content received into four categories and establishing profiles of “methodologies” for each Executive Producer that Tony Filson felt had the creative abilities to make the show a success.
Tony Filson’s experience with prior senior production searches knew that if the new EP could not articulate “formula” in a concise way as to how they establish success creatively, they could not lead on a business level or direct creatively through co-pro deals. After profiling over 38 qualified executive producers from a pool of over 100 candidates, it became exceptionally clear that one person was standing out who everyone overlooked from the prior search. As Tony Filson continued to listen to more demo tapes, source more producers and read more BIO’s, he knew that the organization had to attract one particular EP who was the show’s “ideal” Executive Producer, and they did.
Successful Executive Producer Recruited
An executive producer who explored the art’s creative influences and transformed them into everyday life. Through her richly produced and textured stories she brought an insightful thought provoking experience to what most people take for granted.
The show is about being provocative, moving, and always engaging and this Executive Producer proved to be a woman who made that a trademark of her work.
Hosted by a noted novelist and journalist the show / series is a lively forum for the arts and culture that challenges listeners’ perceptions of the world. This executive producer not only met every challenge creatively, she also met them from a business perspective.
For the past twenty years, the New Executive Producer developed, produced, and directed radio programs about music and the arts, including the nationally broadcast series AT&T Presents Carnegie Hall Tonight and Time Warner Presents The New York Philharmonic, LIVE! She is noted for her ability to create entertaining and dynamic new programming and for her skill at helping talent from other media become effective radio and TV personalities. In addition to extensive experience producing programs for both commercial and noncommercial radio, including weekly series and documentary specials, she was the first arts news reporter for a noted station in Philadelphia.
Throughout her career, she has been dedicated to exploring and presenting a broad range of the arts on radio. She directed live jazz performances on Riverwalk: Live from the Landing and produced stories for public radio news and information programs on everything from the contemporary sculpture of Jonathan Borofsky to the art of making Easter Peeps and Bunnies. Most recently, she produced Mostly Meshugah! The Music and Comedy of Mickey Katz, a special program about the musician and satirist hosted by his son, the actor Joel Grey.
During her 20-year radio career, she has always been fascinated by the power of the artistic process. Her work offers listeners access to art that may otherwise seem obscure or overlooked as she encourages listeners to respond in new ways to art that is everywhere around us. She consistently strives to make visual and performing arts come alive through her creative acumen.
The Executive Producer recruited performed with aplomb and has developed a substantial national and international audience. Her ability to make appointments with an ever increasing audience is true testament to her creative and business success in this highly visible position. We would like to congratulate her and her staff for winning a Peabody.
Executive Producer Financial Services Media - Direct Response - On-Air & Online
Based Miami, FL - USA Search Firm Filcro Media Staffing OIC Reporting to Senior Vice President Marketing Client Global provider of institutional and retail financial services research and information Search Executive Producer - Cross-Platform
The CEO and SVP of Marketing established a business need to increase production standards and diversify offerings of on-air and online media for a multitude of global retail and institutional audiences and markets across multiple media platforms.
Products to be produced ranged from live on-air formats; DVD’s, Interactive programming and a weekly TV show devoted to global finance and diverse global financial products and financial research tools and information.
Industry and Sector Inclusion
Broadcast Networks - National
Cable TV Networks - National
Independent Producers of Financial TV Programming
Global Financial Institutions - International
Filcro Media Staffing is Retained
The Senior Vice President of Marketing was aware of Filcro Media Staffing (FMS) through her prior employment with a global financial institution where FMS had successfully recruited executive producers and those in charge of their global TV Network and corporate communications environments.
The Senior Vice President and the Senior Director of Video Services played an active role in articulating the business goals that needed to be achieved through this executive search. Expansion of media product offerings and raising production standards were key based on the sophistication of the firm’s clients.
A syndicated half-hour TV show produced by the firm needed to be re-energized and brought up to the standards of other shows appearing on FOX, CNBC and Bloomberg. The objective was to identify an executive producer who could take financial programming to the next step while maintaining the credibility, entertainment factor and conservative demeanor the firm was seeking. The show needed a pace that would keep audiences engaged without offending sensibilities. The credibility factor was paramount as global analysts appearing on the show each week from varied global markets required a venue that matched the respect given each financial institutions they represented.
Some of the Challenges Facing the New Executive Producer:
Raising Production Standards
Producing Show Segments that Engage Audiences
Re-purposing Content for Interactive and DVD Distribution
Producing Content for Domestic and International Markets
Maintaining Financial Controls on Production Budgets
Bringing Current Production and Post Staff up to Network Standards
The Filcro Media Staffing Recruitment Solution
Filcro Media Staffing proceeded by identifying the top executive producers from the top rated financial shows in both domestic and international markets.
An initial search universe of over 120 potential candidates of executive producers, senior producers and executives in charge of production was compiled and needed to be vetted. Based on compensation, geographics, culture and the specific career ecology of those initially identified, the pool of appropriate candidates was brought down to a manageable 26.
The culture of the client company was unique and as talented as the potential pool of 26 was we had to focus now on the soft skills and a person’s ability to transform the show into a success while mentoring staff through the production and post standards that needed to be raised. This brought our pool to 12 candidates.
Of the 12 remaining candidates we felt that 6 were ideal to make the transition in the period of time required and express the longevity desired to assure that there would be continuity in the work environment and for the show. We ultimately picked 3 producers from two of the top rated financial shows on television and presented them as 1st tiered candidates. Two (2) remaining 2nd tier candidates could also have been considered viable but there was a deadline to begin production that precluded these producers.
New Executive Producer Recruited
The new Executive Producer was from one of the top 3 rated financial news shows in America.
Relocating from New York City to Florida was accomplished in little time and the firm was able to meet their show deadline and meet all their objects.
The Executive Producer became acclimated to the company culture and is a vital member of the firm’s Programming, Development and Production team.
Officer in Charge (OIC)Tony Filson (FMS-TF) Reporting to executive search committee and human resource executives in Prague, The Czech Republic and Washington, DC.
Radio Free Europe / Radio Liberty is a private, nonprofit, U.S. government-funded radio broadcaster to Central, Southeastern and Eastern Europe; the Caucasus; and Central and Southwestern Asia. RFE/ RL broadcasts more than 1,000 hours of programming in 29 languages every week. All RFE/ RL broadcasts are also streamed live and on-demand over the Internet; audio, video and text in English and the broadcast languages are available from its web site.
Audiences in countries stretching from Belarus to Bosnia and from the Arctic Sea to the Persian Gulf rely on RFE/RL's daily news, analysis, and current affairs programming to provide a coherent, objective account of events in their region and the world.
Funded by The Broadcasting Board Governors, RFE/RL’s mission is to promote the open communication of information and ideas, in support of democracy, and the freedom to seek, receive, and impart information, worldwide. The mission of the BBG, is to ensure and safeguard integrity, quality, and effectiveness of U.S. international broadcasters.
Search Executive Producer - Regions of responsibility - Russia, Turkey, Iran, Afghanistan
Search Note To those reading this case history from traditional broadcast environments the title of executive producer does not reflect the expanded scope of this job. This hybrid search combined the required skill sets of:
Executive Director from a GO/NGO,
Executive Producer from a broadcast network,
VP Programming from a digital disseminator.
Complete autonomy to obtain the proper soft and hard assets to produce world class news broadcasts.
An executive search committee was formed within RFE/RL consisting of representation from each primary constituency to identify an executive search firm to conduct the international search to identify a new Executive Producer to be based in Prague. The executive search committee consisted of members based in Prague and Washington, DC and held conference with Filcro Media Staffing in New York City prior to retaining the firm.
Parent Organizational - Primary Objectives and Goals
Design a broadcasting architecture for the future
Expand the U.S. international broadcasting system through regional networks and single-country initiatives
Employ modern communication techniques and technologies
Preserve and maintain journalistic credibility and ensure overall programming excellence
Revitalize "Telling America's Story" to the world
Component Organization - Primary Objectives and Goals
The mission of Radio Free Europe/Radio Liberty is to promote democratic values and institutions by disseminating factual information and ideas.
From Central Europe to the Pacific, from the Baltic to the Black Sea, from Russia to Central Asia to the Persian Gulf, countries are struggling to overcome autocratic institutions, violations of human rights, centralized economies, ethnic and religious hostilities, regional conflicts, and controlled media.
RFE/RL helps bring about stability based on democracy and free-market economies throughout this region and is a vital facilitator of a free press that is essential to global peace. Based on the conviction that the first requirement of democracy is a well informed citizenry, RFE/RL builds on nearly a half century of surrogate broadcasting to this region that is respected by all.
Radio Free Europe / Radio Liberty
Provides objective news, analysis, and discussion of domestic and regional issues crucial to successful democratic and free-market transformations.
Strengthens civil societies by projecting democratic values.
Combats ethnic and religious intolerance and promotes mutual understanding among peoples.
Provides a model for local media, assists in training to enhance media professionalism and independence, and develops partnerships with local media outlets.
Fosters closer ties between the countries of the region and the world's established democracies.
Sector inclusions for universe compilation International and Domestic
Related Global NGO’s
Academic Journalism Environments
Geographics for candidate universe compilation - Middle East, Europe, Caucasus, United States.
Filcro Media Staffing is Retained
Officer in charge of search Tony Filson (FMS-TF) commenced the search by first establishing a consensus of the search committee in a phone conference that included RFE/RL executives from Prague and Washington, DC. The committee was clear, focused and committed to the identification of an executive that could function as a change agent. It was clear that the organization’s reputation for journalistic excellence was paramount to the search. An executive with a proven history of building, maintaining and growing an international news organization and their audience based on journalistic integrity, and quality programming was the unanimous consensus of all.
FMS was provided with organizational charts, assimilation and dissemination objectives, budgets, strategic interests and overviews of technologies and human resources in the various geographic regions relevant to the search. Geographics included: Russia, Turkey, Afghanistan, Iran and the surrounding MENA regions.
The executive search committee designated two human resource executives in Washington, DC and Prague to act as liaisons with FMS. These two human resource executives were exceptionally gifted and dedicated. Through their intricate understanding of culture and mission statement, the search progressed rapidly even with the constraints of international travel.
Some of the challenges facing the new Executive Producer
Adaptation of Technology
Development of Technology
Determination of Qualitative and Quantitative Analytics
Financial Management and Budget Controls
Optimization of Hard and Soft Assets
Building Internal and External Consensus
Meeting High Standards of Journalistic Integrity
Mentoring Others to Function Autonomously
Filcro Media Staffing’s Recruitment Solution
Research for universe compilation was extensive within global NGO’s and broadcasters. As a testament to RFE/RL’s senior management and their strategic understanding of global news organizations, it was a “wish list” of one RFE/RL executive that ultimately led to the the recruitment of the executive producer hired.
Initial research in the United States, Canada, Asia, The Middle East and Europe was completed in (4) four weeks with candidate identification completed ahead of schedule.
Technology acumen played a great role in the identification process. Identifying news executives on an executive producer, senior executive producer or bureau chief level with hands on experience managing advanced technology initiatives with the language skills and scope of regional coverage required was imperative.
Responsible for the English-language news and information products from and about the organizations broadcast region and 28 language services that are delivered across multiple media platforms (Internet, radio, TV).
Manage a large staff of 60+ that provides breaking news, analyses, features, and other products for broadcast programs, on-line web sites, and print publications.
Responsible for editorial control
Work organization and allocation, performance management, training, and problem resolution; as well as for short and long-range planning and goal setting through: conduct of daily story conferences and editorial meetings, effectively dealing with breaking news stories, and planning for enterprise news, and special projects and events.
Minimum 10 years’ related professional journalism experience required.
University degree in Journalism, or in a related field.
Considerable management experience, including managing change in a media environment.
Considerable knowledge of existing and emerging technologies in multimedia news and broadcasting.
Ability to plan, coordinate and develop program content across multiple media platforms, and in response to both immediate and longer-term requirements. To effectively implement convergence.
Work experience in, and/or extensive knowledge of, the organization's broadcast regions.
Must be able to handle deadline pressure and work well in stressful situations.
Excellent writing skills.
Must have excellent creative and editorial judgment.
Strong interpersonal and communication skills.
Ability to work effectively with a wide and diverse range of staff from varied cultures.
Skill in organizing resources, budgets and establishing priorities.
Employee development and performance management skills.
Ability to foster a cooperative work environment.
Knowledge of one or more of the major languages of the broadcast region (Russian, Farsi, Dari or a Turkic language) highly desirable with a working knowledge of the cultures and regions. (Russia, Iran, Afghanistan, Turkey)
The final three external candidates and single internal candidate identified consisted of:
A senior executive producer of a major cable TV network and former Middle East bureau chief now based in Atlanta, GA and Washington, DC - USA
Most recent Baghdad bureau chief of a major TV network and former Africa, Middle East and European news editor of a global news organization now based in New York, NY - USA
The former Moscow bureau chief of a major news organization promoted to the international desk in New York, now based in New York, NY - USA
A highly talented Internal candidate with exceptional regional knowledge and cultural acumen of the related geographics now based in Prague, The Czech Republic
Successful International News Executive Producer Recruited:
The selected executive recruited by FMS-TF was a strategic, tactical and cultural ideal for RFE/RL. Her educated and experienced understanding of how to strategically and tactically facilitate the desired goals in all of the desired geographics made her particularly well suited for the position.
Her acumen with 6 languages, international news management of large staffs, cross-platform product development, strong mentoring skills and a proven record of being a change agent differentiated her from others based on the compilation of her experience. She is truly an exceptional news executive and journalist with broad scope and granular understanding of the specific regions and cultures. More importantly, this talented executive exhibits a clear capacity to continue to grow to the mutual benefit of the organization and her own career ecology. It was an honor for our firm to be privileged to conduct this search.
This was a New York, NY - USA to Prague, The Czech Republic relocation that went exceptionally well for this executive and their family.
Filcro Media Staffing - Executive Search Review TV News Anchor / Producer reporting to the Vice President of News Programming (VPNP)
A leading multinational diversified news and media conglomerate producing and disseminating across multiple media platforms. Known as one of the world's leading news organizations with impeccable journalistic standards and engaging content.
TV News Anchor / Producer
To identify a TV News Anchor / Producer to be based in Washington, DC with broad knowledge and experience covering U.S. and Middle East (MENA) issues relevant to a diverse global audience. Tony Filson functioning as Officer in Charge of Search from New York, NY - USA, with U.S. , MENA, Canadian and French recruitment research conducted from New York.
The Vice President of Programming was seeking an addition to staff that could help develop a younger demographic by attracting a News Anchor / Producer who could relate to relevant issues of concern to the target Middle East demographic.
The objective was to cover the Middle East entirely and not be myopic. This News Anchor / Producer would have to cover News, Specials, Lifestyle, Business and Politics in regularly scheduled news segments as well as magazine style specials that cover diverse subject matter all relevant to U.S. and Middle East relations.
With media competition in the Middle East (MENA) growing across multiple media platforms and production standards increasing, the Network wanted to produce content that clearly set new standards from content, production and cross platform dissemination perspectives. Required was an engaging News Anchor who could work very closely with a talented Executive Producer who wanted a collaborative relationship to produce content with a News Anchor who could add value as a journalist with an endearing personality to garner respect in Washington, DC and the major capitals of the Middle East and North Africa.
A review of industry and sector inclusion for universe compilation
Broadcast Television Networks - US and Middle East
Cable Television Networks - US and Middle East
Satellite Television Networks - US and Middle East
Radio Networks - US and Middle East
Digital Media Networks - US and Middle East
NGO’s - US and Middle East
Global and Domestic News Services - US and Middle East
The Filcro Media Staffing Recruitment Solution
Filcro Media Staffing proceeded to Identify News Anchors and On-Air personalities with strong production acumen in the U.S. , U.K. and the Middle East with specific broadcasting experience that mirrored The Networks’ objectives and markets. Meticulous review of journalistic, language, press credentials and editorial skills was laborious.
Extensive reviews of demo tapes, writing samples and news topics in Arabic and English were performed with candidates from the United States, Middle East, North Africa, Canada and France
Directly recruiting from all the “Industry and Sector” targets initially determined for universe compilation for the search was extensive and required multiple individuals working in unison to bring forward our ideal candidates. As exceptional English and Classical Arabic writing skills were required as well as on camera articulation, the vetting process required that demo reels and writing samples be given equal consideration. Tony Filson functioning as Officer in Charge determined geographic, political and cultural acumen to assure that the new News Anchor could be the collaborative partner the Executive Producer was seeking.
Given the amount of travel required and rigorous production schedules for multiple time zones we also need a news anchor / producer who could fully devote their time and efforts to their career.
Successful News Anchor / Producer Recruited
A talented journalist, on-air personality and producer was identified in the Middle East and relocated to the United States. The Network is extremely happy with the news executive and he has proven to be a determining force in building the Networks’ audience in the global markets desired. His extensive journalism experience across (4) four media platforms and experience managing a newsroom devoted to U.S. and Middle East news are great assets. His ability to disseminate in (3) three languages to multiple audiences as a journalist, producer and anchor have added great value to the organization as a whole.
This was an extensive multinational executive search that required the focused and specialized global media resources of Filcro Media Staffing in the Middle East and the United States to identify, recruit and attract the proper international news executives.
Executive Producer U.S. Radio and Online Broadcasting Radio and Digital Networks - U.S. Consumer Financial Markets
Executive Search Case History Review
Executive Producer Atlanta, GA - USA
Search RadioExecutive Producer – U.S. - Personal Financial Markets Search Firm Filcro Media Staffing - New York, NY Search Group Production Officer in charge Tony Filson Reporting to CMO - Atlanta, GA - USA
U.S. based media, marketing and advertising firm devoted to the financial industries. The firm manages over $660,000,000 USD of diversified TV, Radio and Online advertising for some the world’s largest and most respected financial institutions.
The CMO identified Filcro Media Staffing to conduct 3 searches relevant to the expansion of the firm’s media and creative offerings for America's largest financial institutions.
The current media spend at $660,000,000 was sizable. The CEO and CMO retained Filcro Media Staffing to increase revenue to over One Billion USD at an aggressive cadence.
Tony Filson was asked to function as officer in charge of search to coordinate the identification, recruitment, attraction and relocation of the media executives required to grow the business as he had worked with the clients customers to identify their internal global heads of media, marketing and communications.
The recruitment of the proper radio executive producer would be vital to meeting the company's immediate and longterm business goals.
Member Industry, geographic and Sector Inclusion
Tony Filson (TF) functioning as Officer in Charge of Search in New York reporting to the CMO Chief Marketing Officer in Atlanta, GA.
Filcro Media Staffing is Retained
Filcro Media Staffing proceeded with a close examination of the firm’s current resources devoted to cultivating and managing the entire production process from business, technical and creative perspectives.
Since Filcro Media Staffing was also charged with recruiting a new Media Director and Associate Producer this Executive Producer was a critical hire for the CMO that would directly affect the firm’s revenue goals.
With over $660,000,000 in current media spend the proper executive producer would have to have had experience building a major market highly successful radio franchise broadcasting across multiple audio and video media platforms.
Based on the budgets, the search started in New York, Los Angeles and Atlanta.
None of the candidates approached for this executive search were actively seeking employment. Additionally, it required an extensive network developed by Filcro Media Staffing to get direct contact with some the most prolific and successful executive producers in the history of broadcasting, from a financial perspective.
Current contract restraints, relocation, co-ownership of a media brand and other issues were initial hurdles in attracting and recruiting the caliber of executive producer required.
Understanding who we wanted was critical. However, learning about the personal and career ecologies of each executive we targeted was of equally importance. Bringing this search to fruition was about lifestyle and transitioning to a market or geographic none of the executive producers had probably ever contemplated.
Challenges Facing the New Executive Producer (EP)
Establishing New Production Standards
Honing Production and Post Workflow
Collaborating With Financial Industry CMO’s
Hiring New Production and Post Staff to Implement Changes
Instituting Enhanced Media Metrics and Analytics
Building New Cross-Platform Standards for Video and Audio Products
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify and recruit the "leading executive producers" involved in every aspect of meeting or exceeding the client’s business, technical and creative goals.
Filcro Media Staffing ultimately identified the new Executive Producer by tiring the search into (3) distinct categories and weighting (9) variables that permitted a matrix of (27) determinants to clearly showcase the top (3) candidates from a total universe of (62) Executive Producers.
Successful Executive Producer Recruited
An industry veteran with a proven track record of success monetizing some the most successful media franchises in the United States.
His career spanning with Cumulus, Citadel, Cox and ABC expresses the proven experience the client was seeking in building media franchises and bringing about continuity in cultures similar to the environment the CMO was seeking to create.
From an operational, creative and programming perspective the new executive producer had built impressive media brands but was also noted for building people. The work environments under his leadership were noted as positive places to work that mentored and developed a number of executive producers that went on to experience great success.
On strategic and tactical levels this executive producer was a great asset in producing and monetizing highly profitable programming. Stressing his tactical achievements was important to everyone as a hands-on approach would be needed to implement so many changes in a brief period of time. This was an executive who could be a true change agent in an organization taking a big step to meet or exceed their goal of one-billion dollars in media management for a sophisticated client base consisting of the world's most respected financial institutions.
The new executive producer has made a quick and seamless transition to the new company.
Major U.S multinational media conglomerate broadcasting news in US, MENA, EU, ASIA & LATAM markets. With broad global distribution this TV Network’s News division broadcasts in multiple languages across (6) six media platforms.
Offering high quality journalistic standards and high production values, this 24/7 TV News Network offers diverse formats and news special(s) with compelling programming relevant to the diverse global communities the TV Network serves.
To recruit and relocate a senior producer for U.S. and MENA coverage responsible for the journalistic and creative development, production and content quality of each show. The ideal was to identify a producer who could conduct fresh, informative, creative, compelling shows, ensuring balanced content consistent with the journalistic standards of the Network.
The standards for creative vision, production values and audience participation of the programs on and off-air were set high. In-line with the vice president's vision of the programming to be produced were award winning internal examples of some of the highest rated shows in U.S. and MENA market history.
As well as overseeing, gathering, writing and producing each show this senior producer would mentor other producers to build a strong team for 24/7 U.S. & MENA coverage to equal the US, LATAM, EU and ASIA news bureaus coverage.
The Vice President of programming has searched internally and the management acumen to lead this group was not apparent within the Network’s U.S. or MENA news bureaus.
The Network had utilized Filcro Media Staffing in the past for programming, executive producer and line producer executive search assignments in the MENA, EU and The Americas as well as recruiting senior leadership to run their largest news bureaus.
Based on show delivery obligations and air-dates the Vice President of programming needed this search assignment to be a priority. Filcro Media Staffing’s Officer in Charge of Search, Tony Filson, conducted similar international executive searches for the Network at an aggressive cadence to expeditiously bring each search to fruition.
Industry and Sector Inclusion for Universe Compilation (ISIUC)
Broadcast Television Network News
Cable Television Network News
NGO Broadcast News Networks
Public Broadcasting Production & News
Long & Short Form Production and Documentary
Independent Production Companies
Subsequent to Filcro Media Staffing being retained
Filcro Media Staffing with Tony Filson as Officer in Charge of Search participated with Network programming and human resources to obtain nuance and establish interviewing availability in Washington, DC and the Middle East. A solid understanding of the Vice President's succession plan was articulated so the Network would not be in this critical situation in the future with the full support of human resources and the Network President.
Similar Middle East and U.S. / MENA production searches were conducted recently and the compensation offered was very close to competing TV Networks seeking the same demographic(s).
An immediate group of senior producers were brought forward from MENA, US and UK markets that offered the growth the VP of Programming was seeking for bureau coverage. At no point did a conflict occur with any candidate presented with the client company or current searches being conducted for other news organizations.
The first round of interviews in Washington, DC and the MENA were solidified in two weeks and a second round with travel to the Middle East was accomplished in an additional two to three weeks based on visa requirements and consulate interviews for each producer. From the time Filcro Media Staffing was retained to the start date of the new news senior producer, (8) weeks had passed. Tony Filson had met the cadence desired by the VP of Programming and brought this search to fruition at the aggressive cadence required.
Some of the challenges facing the new production executive
Develop news reports, features and monitor global news events independently while also taking direction from the Editor in Chief.
Supervise show staff members and on-air talent to build a cohesive team that could work together in pre-production and production to set new production standards for the Network in U.S. and MENA markets.
Re-purpose U.S. and MENA market shows for global distribution for TV, Online, Mobile and OEM platforms.
Based on breaking stories and news events, reposition staff and resources in the MENA and U.S. to assure Network coverage
Work to upgrade show graphics, chyron and control room communication standards for studio and remote news broadcasts.
Work with On Air Promotions to assure they have the materials needed to build audiences and insert timely relevant content.
Work closely with Anchors and at time talent management for smooth daily operations and continuity of broadcasts.
Filcro Media Staffing’s Recruitment Solution
Filcro Media Staffing proceeded to Identify global news organizations with specific "production" and “programming” environments that produce quality content similar to the client’s needs in the U.S. and MENA for global distribution.
Recruiting the ideal senior news producer from U.S. ; MENA and U.K. markets offered a great deal of diversity. However, the language skills required were not negotiable and ultimately the producer recruited by Tony Filson spoke and wrote four languages fluently.
After viewing each producers work, examining them as journalists and broadcasting executives, it became apparent that our ideal for the search was based in the MENA and had prior U.S. and EU Network news experience. Of the numerous producers identified, screened, and recruited, four were ultimately presented and the VP of Programming narrowed it down to two candidates. The process of determining which one of the two candidates would be hired was extensive. Meetings took place with those involved in New York, Washington DC and the MENA. With both senior producers being exceptional journalists and broadcasting executives, ultimately the producer who could relate best to the targeted demographics in US/MENA/EU markets was offered the position, accepted and transitioned well to the new corporate culture.
The Successful Production Executive Recruited
The new senior producer met the VP’s expectations on every front and has developed a world class news bureau production environment that is a positive place to work for: on-air talent, journalists and production / post personnel.
The shows and specials produced have increased ratings on-air and online and the associated on-air promotions have even increased ratings of surrounding programming.
As a producer she brings a wealth of experience as a subject matter expert of all things MENA / US and broad acumen to increase production standards at every turn. As a journalist she has impeccable credentials with a noted history of awards for compelling honest and straight forward programming. As a broadcasting executive she is clearly a Sr. Producer / Managing Producer if not Executive Producer in some environments and knows the intricacies of developing, producing, promoting and building audiences in competitive international markets on budget and on-time while mentoring staff.
This executive search was brought to fruition based on the cooperation of everyone involved.
Human resources, the hiring manager and the officer in charge all made concerted efforts to meet the aggressive deadline established at the inception of the assignment. Working in (3) three different time zones and involving staff in New York, Washington DC and the Middle East , everything was coordinated perfectly to assure that the attraction phase once put in place would utilize the resources of everyone involved to assure success.
Filcro Media Staffing always looks forward to identifying talented producers in news, entertainment, reality, advertising, on air promo, sports and corporate environments. Working with executives who bring the business, technical and creative aspects of our industry together is always rewarding.