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U.S. Mena TV GM Case History

A Filcro Media Staffing International TV GM Executive Search for Review

General Manager - Global TV (GM)

Review of Filcro Media Staffing Middle East TV GM Executive Search Firms that specialize in Broadcasting GM's  Reviews of Executive Search Firms that Specialize in recruiting international TV general managers   International TV and Interactive Group (ITIG)

Executive Search

Global TV General Manager – TV GM


Washington, DC - USA

Search Firm

Filcro Media Staffing, New York, NY

Officer in Charge

Tony Filson, New York, NY

Reporting to

President & CEO


U.S. Based International Broadcaster





Client Situation

The CEO sought multiple media market growth and required new leadership to monetize broadcast and interactive holdings by increasing the quantity and quality of programming in multiple languages serving U.S , Middle East and North African markets.

Requiring build-out of interactive properties and associated content to reach commercial markets with Inventory, Traffic, Sales, Sales Services,  Programming, Broadcast and Production Operations all needing to be retooled, created or brought in-house.

Sector Inclusion

  • Broadcast Television
  • Cable Television
  • Satellite Television
  • English, Arabic and Farsi Media Markets

The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search.

Filcro Media Staffing is Retained

Filcro Media Staffing Officer in Charge of Search worked directly with the CEO to establish the experience required and the job description to attract the proper GM.

Filcro Media Staffing was provided with technical, strategic, operational, organizational, financial and cultural overviews requested to evaluate all hard and soft assets as they related to the skills and experience required of the new GM in the U.S. and MENA.

Some of the biggest challenges facing the new General Manager (GM)

  • Change management
  • Renegotiating current production contracts
  • Identifying new production facilities and build-out
  • Formalizing production, co-production, development and programming acquisitions
  • Financial management and budget controls
  • Human resource policy and procedure formalization 
  • Sales infrastructure - front and back office
  • Broadcast operations and engineering
  • Interactive site build-out monetization
  • Branding of TV and interactive properties in domestic and international markets

Filcro Media Staffing Recruitment Solution

Filcro Media Staffing proceeded to Identify TV GM’s with combined domestic and international experience in the MENA and the U.S. directing multinational broadcast entities within the client’s genre.

Working outwards from the Washington, DC geographic, the Filcro Media Staffing  was aggressive in identifying local candidates not requiring relocation.  This proved to be highly successful in universe compilation, identification, recruitment and attraction of the newly hired GM recruited by Tony Filson as OIC.

The TV Network required a solid history of positively turning around or building new broadcast entities that were profitable in a brief period of time. The CAPEX for this endeavor was substantial and monetizing quickly was essential.  The GM’s experience also had to be accompanied by tactical and strategic leadership in international markets directly related to the client’s MENA and U.S. interests.

The new TV GM would be inheriting an organization that lacked proper monetization, formalized policies and procedures and a number of operational contracts for production, broadcast operations and facilities that were not negotiated appropriately. 

Financial controls were also needed immediately to rectify spending not in line with the firm’s gross revenue.  Programming and production costing was extreme for the entity based on the number of hours of original programming and current co-production deals. 

Traffic, Inventory, Sales, Sales Planning and Client Services all needed to be addressed by this new GM to allow ad agency and direct client advertising participation.  This new GM would require media acumen that will allow the integration of the broadcast TV Network with the interactive properties in a seamless manner so sales plans could be offered across both platforms.

Filcro Media Staffing’s goal, as a solution to our client, was to also identify and attract a GM who had a current intimate understanding of the MENA and the related U.S. MENA geopolitical landscape.

The ecology of the entity required a GM who could bring about continuity while setting new standards in business, creative and technical areas.  A great deal of maturity and self assurance would be required to build confidence in a staff that clearly lacked honed broadcast industry leadership in the past.

Successful TV GM Recruited

Filcro Media Reviews Executive Search Firms that Specialize in  recruiting TV General ManagersA veteran international TV media executive with multi-departmental management skills including general management, strategic planning, news, programming, ad sales, promotion, marketing, branding & new media.

Recently relocated to the West Coast this GM was currently a Senior Adviser for a leading international management-consulting firm developing a new Pan-Arabic satellite-delivered news and information channel in the Middle East.  Part of his responsibilities were in the DC/VA/MD geographic and this made the transition easier for him and his family.

Prior to this, the new GM had successfully built-out a new national, commercial station, creating new state-of-the-art HD-ready broadcast facilities in 3-months, supervising a staff of 200 and increased revenue by 40% in 3-month’s time as he increased audience by 75% in their key demos.

This TV executive was selected by a non-partisan U.S. Federal agency, appointed by the President of the United States to develop, plan and guide 3 satellite-delivered news and information based channels in 22 countries throughout the Middle East, North Africa and Europe. He supervised and directed the construction and build-out, the hiring of management and staff for all operating departments including news, production, programming, finance, human resources, branding, marketing, new media and technical operations in Washington, DC and International Markets.

As the Group Chief Operating Officer (COO) of another international broadcasting concern he successfully directed the management of the TV Network's (6 channels), programming, ad sales, news, marketing and branding strategies as deregulation was introduced into the markets.  After 2 years he retained a 78% share of the TV advertising market, and a 75% share of the audience.  He realized a $0 to a net-profit of $78.5 million in that 24 month period. His challenges of the SARS virus, regional terrorism and recession were overcome by his exceptional leadership skills in AORs consider hostile by others.

This TV executive has been successful in every international broadcast entity he has ever been appointed to lead.

The executive was relocated to DC/MD/VA area and has made a smooth transition to the new organization. He has exceeded all expectations and is making the client’s business goals a reality in U.S. and MENA markets.






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