Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
GM - President TV Station Group



Reviews of Filcro Media Staffing TV Broadcasting Executive Search for a GM of a TV Station Group Tony Filson TV GM Executive Search Firms that Specialize in Recruiting TV Station GM's Tony Filson Filcro Media StaffingReviews of Filcro Media Staffing TV Broadcasting Executive Search for a GM of a TV Station Group Tony Filson     General Manager (GM) - TV Stations Group - California, USA based
    English and Spanish Language Broadcasting

   
    CBS and Azteca Affiliate Stations

Filcro Media Staffing Tony Filson (FMS-TF) reporting to client Executive Search Committee (ESC) comprised of Chief Financial Officer, President and Chairman of the Board

Client

Diversified multinational conglomerate with broadcasting, real estate, banking, food services, industrial and transportation holdings. Primary holdings in The Americas.

The company is known for acquiring companies in diverse business sectors and making them “best in class” by installing new management and best practices to optimize financial return.

Search

GM for two acquired (OTA) broadcast TV stations with must-carry, located in Southern California

Officer in Charge of Search -

Tony Filson of Filcro Media Staffing in New York, NY

Client Situation

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The owners recently acquired multiple English and Spanish TV broadcast assets located in Southern California.  The assignment was to recruit and attract a new TV station group GM to manage the broadcasting properties and strategically lead the organization across multiple media platforms and affiliate relationships.  

 

After acquiring the broadcast properties the owners infused approximately $20,000,000.00 U.S. to upgrade the facilities, production, post, programming, engineering and operational resources.

The new station owners wanted to capitalize on a growing yet under-served Hispanic market in their DMA and also optimize business, creative and technical opportunities for the multiple TV stations in a “high income” demographics in Southern California.

An executive search committee was formed consisting of the CFO, President & Chairman of the diversified holding companies.  Tony Filson (TF) was assigned as the Officer in Charge of Search (OIC) and conducted the national search from Filcro Media’s New York City offices for complete U.S. OTA station coverage.

Executive Search Committee Member Industry and Sector inclusion

  • Television Broadcasting
  • Radio Broadcasting
  • Online Interactive
  • Banking
  • Industrial Transportation
  • QSR - Quick Service Restaurant

The ESC designated the CFO as the initial point of contact.

Subsequent to Filcro Media Staffing being retained

Filcro Media Staffing OIC Tony Filson participated in a number of phone conferences with the CFO, President & Chairman.

Filcro Media Staffing was provided with organizational charts, financial statements and personnel records relevant to the search.  Tony Filson reviewed the affiliate agreements, BO&E infrastructure, ratings by day-part, sales projections and programming costs to established a profile that met with the consensus of the executive search committee based on the firm’s experience with similar searches and the board's desired short and long term business goals. 

Filcro Media Staffing was fortunate to have a CFO functioning as liaison who was always accessible and able to provide information on a timely basis.

Some of the challenges facing the new TV GM / General Manager

  • Change Management
  • TV Programming / National / Regional / Local - Costs of Production, Co-Production, Syndicated Programming, Affiliate Relationships.
  • Best Practices
  • GSM Identification - Optimizing Sales Across all Platforms
  • Hispanic and English Market Adaptation and Associated TV Programming
  • The Morale of the Company
  • Attracting and Retaining Business, Technical & Creative Executives
  • Growth of Programming in New Markets Across Multiple Media Platforms in Multiple Languages
  • To Monetize Digital Assets
  • Bring Continuity of Management to the Local Community Served, The Broadcasting Community, Station Employees, Ad Agencies, Clients, Programming Partners and The Networks (CBS & Azteca) as Affiliates.
  • Make the multiple stations profitable vs. prior modality

Solution

Filcro Media Staffing with Tony Filson as Office in Charge of Search proceeded to Identify the "best in industry" Presidents, CEO’s, GM’s and TV Station Group Presidents from appropriate DMA’s with “distinct similarities” and proven efficacy with growth objectives relevant to the ecology of the client’s newly acquired media holdings. 

Opportunities in growing markets and high net-worth demos were not capitalized on in the past in. Local, Regional or National markets.  The organization need a change agent who could create a culture of success by infusing broad acumen that would be respected by each business, technical and creative department head that was going to be part of the growing station group's future.

Monetization of cross-platform resources was also essential to optimize localization revenue as well as regional and national opportunities for sponsorships and advertising sales.

Successful GM identified, recruited, attracted and relocated

 

A President & CEO of one of Americas leading broadcasting companies who’s experience and professional interests were directly in line with those of the client company.

In his role prior to being recruited by the firm he oversaw the day to day operations for  42 TV stations in 25 markets with 8 Regional Vice Presidents reporting into him.  His experience managing, hiring, training and motivating people with diverse backgrounds was well noted in the broadcasting industry.

He brought to the new owners 25 years of television station management on a national level.  His business, technology, creative and financial acumen placed him as one of the top TV broadcasting executives in his space, in America.  His programming and scheduling expertise allowed him to dominate the top National DMA’s under his management.

This TV executive also had experience enhancing and developing media technology in a practical manner as the properties he managed enhanced National, Regional and Local monetization across multiple media platforms.  This TV executive was not a technology for technology's sake type of broadcasting executive.  His mature approach to budgets, development and utilization of technology were well above the mean for a “TV Stations Group” President.

This TV executive also served as both Chairman and President of the Board of Directors of two State Associations of Broadcasters and the Station Group needed a foothold into these markets to become a more important player in regional and national markets.

Summary

Tony Filson Executive Search Firms for Review that specialize in placing TV GM's in the United States. for TV Networks and TV Network Affiliates Tony Filson Filcro Media StaffingTony Filson Executive Search Firms for Review that specialize in placing TV GM's in the United States. for TV Networks and TV Network Affiliates Tony Filson Filcro Media StaffingThe executive and his family were successfully attracted and relocated by an enthusiastic board and Chairman.   Filcro Media Staffing with Tony Filson as OIC participated in the employment contract phase with the Candidate, Chairman, President and CFO. The ownership was exceptionally pleased with the firm’s modality, efficacy and cadence in attracting new leadership to secure this substantial media property investment.

 

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Mobile

Cable TV & MSO

Broadcast TV

Radio

Online

Multicast & OEM

DOOH

 

 

 

Filcro Media Staffing
Media Executive Search skill set and experience recruitment designations for review
 

Advertising Sales

Programming

Production

Operations & Engineering

Affiliate Relations & Sales

Sales Planning & Research

Facilities & Real Estate

Inventory & Traffic

Corporate Communications

Accounting & Finance

Development

Legal & Business Affairs

Program Practices

On-Air Promotions

On & Off-Air Post

Closed Captioning

Interactive / Editorial

Broadband & HD

Human Resources

Marketing / Media Management

IT, Software,Systems, Technology

Filcro Media Staffing, All rights reserved, 1985 - 2012 Filcro Media Staffing Reviews - National Media and Broadcasting Executive Search Firms - Selected Case Histories for GM’s and Presidents of TV Station Groups.

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