Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
CSO EVP Media Executive Search

A Music, Entertainment, Social Networking & Communication Executive Search Review

Review of Filcro Media Staffing CSO EVP Global Sales Executive Search Chief Sales Officer by Tony FilsonCSO Chief Sales Officer Executive Search Reviw by Tony Filson Filcro Media Staffing 
Chief Sales Officer (CSO)

Search Chief Sales Officer / Executive Vice President
Client Global Media and Entertainment Conglomerate.
Based New York, NY
Search Firm  Filcro Media Staffing
Officer in Charge  Tony Filson
Reporting to  Chairman of the Board

Client Situation An executive search committee was formed consisting of representation from each primary constituency to identify an executive search firm to conduct the national search to identify a new global CSO/EVP.  Objectives: Global Monetization and Media Asset Acquisition

Executive Search Committee Member Industry and Sector inclusion

  • Television Broadcasting
  • Telecommunications
  • Motion Picture
  • Media Ratings Analysis
  • Music Publishing and Production
  • Social Networking

The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS).

Filcro Media Staffing is Retained

Filcro Media Staffing with Tony Filson as Officer in Charge of Search (OIC), met with the ESC and commenced with the search by first reestablishing a consensus of the committee based on Filcro Media Staffing’s experience with similar searches for senior level media sales executives. The diversity of the business, technical and creative constituencies on the executive search committee caused debate as to whom the ideal CSO would be.  After Filcro Media Staffing presented compensation and media platform budgets from previous searches in NY, CA and IL, the ESC agreed on the key experience criterion to be utilized for universe compilation.

Filcro Media Staffing was provided a strategic overview of where the board would like to see the firm from a structural and revenue perspective within 1-3 & 5 year increments.  TV, Online, OEM and Mobile platforms were compartmented to assure that the budgets desired were realistic.

Some of the challenges facing the new CSO / Executive Vice President

  • Establishing offices in New York. Los Angeles, Chicago, Mexico, South America and Europe
  • Hiring sales staff and leadership for all offices
  • Creating a domestic and international sales operations infrastructure
  • Initiating domestic and global revenue share agreements
  • Setup digital ad network relationships
  • Streamline costs associated with business, technical and creative assets
  • Vendor Partnerships - Content Relationships

Filcro Media Staffing’s Recruitment Solution

Filcro Media Staffing proceeded to Identify the "best in industry" CSO’s; EVP’s and SVP’s from appropriate media environments with a proven record of success in building solid infrastructure of companies with similar revenue generation goals in global digital and broadcast media markets.

As the board had setup 1-3 & 5 year revenue goals it was essential that the CSO had exhibited efficacy in multiple phases of revenue growth in the ten’s to hundred’s of millions of dollars at a similar cadence with startups or acquired media assets rolling out with similar distribution across the same combined media platforms.

The board required expeditious recruitment results to meet revenue projections to assure that the acquisition of a competitor could take place the following year.

Successful CSO / EVP Recruited

A CSO / EVP was identified, recruited and hired with both startup and global media conglomerate experience across three media platforms.  This executive had led and grown teams in the $20 Million to $600 Million USD ranges.

From a cultural perspective the executive was well suited to work with the president of each respective operating group in technology and creative areas.

The new CSO / EVP was quick to setup US and international operations and the agreements desired by the board in line with their business plans.  The proposed acquisition of media assets was facilitated.

Filcro Media Staffing’s OIC Tony Filson was complemented by the board for identifying an executive who exceeded their expectations.  Subsequently, Filcro Media Staffing was asked to staff all sales and sales support staffing in New York, Los Angeles, Chicago and Miami.

This URL:
OIC Roster:
Home: http://www.ExecutiveSearch.TV
Filcro Media Portals:
Filcro Specialized Media Sales Group: Media Sales Recruiters


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International Media and Broadcasting Executive Search Firm Reviews for CSO and EVP

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