Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
Vice President Music Strategy

A Filcro Media Staffing Music Television Network Executive Search by Tony Filson

Filcro Media Staffing Music Strategy Executive Search 
Vice President of Music & Artist Relations
  Music TV Programming & Development
  Executive Search Review by Filcro Media Staffing

Filcro Media Staffing Music TV Executive Search Firms

Location  New York, NY, USA
Officer in Charge  Tony Filson reporting to CEO
Client   Music TV Network - Multiplex, Multicast, Multi-platform
Search  Vice President or Sr. Vice President - Music Strategy Label & Artist Relations

Client Situation  The CFO, CEO and Chairman of the parent company had utilized Filcro Media Staffing in the past for similar searches when they worked for VIACOM in related Music TV and Music Entertainment brands.  As a former VIACOM executive the CEO asked that Tony Filson function as Officer in Charge.  This was one of (10) ten searches that Filcro Media Staffing conducted for the CEO to build, operate and monetize the TV Network in creative, business and technical environments across the United States.

Executive Search Committee Member Industry and Media Sector Inclusion

  • Television Broadcasting -  - OTA, MSO, Satellite, IPTV, VOD
  • Music Publishing and Production
  • Online & Mobile Entertainment Programming
  • Search Engine
  • Social Networking
  • Music & Sports Venue Entertainment

The executive search committee (ESC) unanimously voted to retain Filcro Media Staffing (FMS) to recruit a Vice President of TV Music and Artist Relations to be based in New York City and Nashville, TN as required.

Filcro Media Staffing is Retained


Filcro Media Staffing Tony Filson Officer in Charge of Search (OIC), met with the CEO and commenced with the search by first establishing the immediate and long term business goals determined by the CEO and CFO.

Filcro Media Staffing was provided a strategic overview of where the board would like to see the firm from a structural and revenue perspective within 1-3 & 5 year increments so the executive hired would have a clear perspective of their own professional ecology as it would relate to the growth of the TV Network across 8 media platforms.

Starting with (5) five diverse music genres and multiple sub categories of each genre as a multicast multiplex broadcaster in approximately 100,000,000 million U.S. households and additional international markets, this Vice President of Music & Artist Relations would be required to bring forward the labels, artists and their management to participate in the TV programming required for each day-part as well as specials, interviews, merchandising and concert series.

The media diversity and entertainment acumen of the board of directors brought about a quick consensus as to who the ideal Vice President or Senior Vice President would be.  The board granted Tony Filson the financial latitude and autonomy to attract the best executive for the position.  Ultimately, the proper experience was identified in a VP vs. SVP allowing for performance based incentives and assured continuity from an HR perspective so succession planning could take place as the channels expand from the original O&D charting.

The Challenges Facing The New Vice President of Music Strategy & Artist Relations

  • Evangelizing the benefits of appearing in 100 million households in a competitive space
  • Going from (5) five to (20) twenty channels of music programming at the cadence prescribed by the CEO and then ramping up to over 100.
  • Hiring staff as Directors, Managers and Associates of each music genre and or channel to replicate the SVP’s TV programming and development strategy.
  • Establishing direct relationships for the Network with Artists, Artist Representatives, A&R, Product Management and CMO/CSO/CRO level label executives  
  • Creating an environment conducive to the music industry that fosters goodwill and immediate access for a diverse and sometimes fragmented constituency
  • Assuring that independent and major labels are given equal access to the Network.
  • Keeping the fans entertained by a diverse and at times unique experience not available with others in the same space
  • Assuring that sales has an opportunity to showcase and build sponsorships through access to artists and their music.
  • Developing a yearly roster of top entertainment for the Network's upfront presentation
  • Understanding media and music dissemination for TV, Cable, Satellite, Mobile, Online, Social Networking and OEM distribution and monetization.
  • Reviewing current music industry relationships for immediate TV appearances for affiliate sales and marketing ideation and creative services.

Filcro Media Staffing’s Recruitment Solution

Filcro Media Staffing Music Executive Search Firm Filcro Media Staffing proceeded to Identify the "best in industry" music and music TV executives with proven records of success in building similar organizations at the 3 to 5 year marks proposed by the CEO. 

It would be essential that this Vice President or Senior Vice President have the capacity to exhibit the stability required to not only build but maintain continuity as “the go-to person” required within the music and TV industry.  Someone who could make the upfront presentations a success with national advertisers and also fit in with with highly creative music industry artists and their representation.

From a management perspective we needed an executive who could manage teams and their support infrastructure while working internally to meet all programming and sales goals.  Strategic and tactical capacity would be essential as the Network was being built-out.

As no single individual can be a musicologist across all genres the new VP could not be myopic in just urban, rock, Latin, pop or country music. We needed a music executive who with equal aplomb would assure that each channel was being contemporary to a demanding fan base across national geographics and diverse demographics.

Successful Vice President of Music Strategy Recruited

Filcro Media Staffing Digtial Music and Media Executive Search Firms for International social networking sales executivesFilcro Media Staffing identified (5) five candidates based the CEO’s criterion.

What ultimately differentiated the top two candidates were their entrepreneurial exposure as well as their experience with the top two music companies in the world.

After a series of five interviews with Filcro Media Staffing and the CEO and his staff it was determined that one person clearly had the experience, skills, drive and capacity to express the growth and longevity required to be a success tactically and strategically for the TV Network.

From a cultural perspective the VP hired had worked in small and large music companies and understood growth, building process and establishing strong cornerstones by being a noted mentor.

With over 12 years of music industry experience working directly with artists and their representation she had a current pulse on the market across 4 critical music genres that were directly related to the Network's launch.

As a manger she successfully built teams and mentored a number of talented people who grew substantially and became part of previous succession plans very similar to the O&D chart collaboratively established by Tony Filson and the Music TV Network CEO.

From live music in large venues to major music labels and TV Network appearances she had a known reputation for “win-win” business deals that left the artists, labels, broadcasters and the fans all happy based on her dedication, interpersonal skills and global music industry acumen.

With a unique sense of business affairs she was able to articulate the finer points of contract negotiations in a manner that facilitated quick turnaround time and prevented undo renegotiation of terms.  Her clear capacity to conceptualize, formulate, plan, execute and bring things to fruition were apparent to those who reported to her and to those she reported to.

Also as a senior marketing executive with a major music label she proved that she could create markets that were non-traditional. This out of the box, entrepreneurial approach to business development impressed the CEO and CFO as they grew to understand her thought process and modality.  It was clear that she could emulate her process and instill these characteristics in others as the TV Network grew.

A formal offer was made and accepted within five weeks of Filcro Media Staffing being retained.  Candidates from New York, Los Angeles and Nashville all enjoyed the executive search process and two of the second tier candidates are being considered for other positions within the Network.

UPDATE: The Vice President has been promoted to Senior Vice President.

Filcro Media Staffing Executive Search Firms for Music Media CSO's and EVP's of Music Advertising Sales Filcro Media Staffing Tony FilsonFilcro Media Staffing Executive Search for Music Media Sales Executives in U.S. and Global Media Markets Filcro Media Staffing Tony Filson

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