Filcro Media StaffingFilcro Media Staffing Broadasting Executive Search Services Offered and Media Management Consulting Firms for Broadcasting Firms by Filcro Media Staffing Tony FilsonFilcro Media Staffing
         SVP TV Sales Operations Technology    Executive Search by Filcro Media Staffing Tony Filson Reviews of Executive Searches and the Jobs filled

A Filcro Media Staffing review of a SVP Sales Operations and Technology Executive Search

Review Filcro Media Staffing Tony FilsonTV Network Sales and Operations Executive Search Firms for TV Network Technology with Tony Filson as Officer in Charge of Search at Filcro Media StaffingReview Filcro Media Staffing Tony Filson

Senior Vice President

Multimedia Network Sales Operations & Technology
New York, Los Angeles, Chicago -  USA





Diversified U.S. multinational media and entertainment conglomerate.


New York, NY 


Filcro Media Staffing with Tony Filson as OIC reporting to the President of TV Network Sales


A Senior Vice President to lead all national sales operational infrastructure across all media platforms for multiplex, multicast monetization optimization of the TV Network.  Traffic, Inventory and Sales Planning


On Air, Online, Mobile, OD, Sales IT, Planning, Traffic & Inventory Operations







Client Situation

The client through a multi-billion dollar acquisition of online and on-air media properties needed to upgrade infrastructure to optimize revenue by upgrading all traffic, inventory, planning, sales and supporting front and back office associated with all.

The objective was to have the Agencies, Clients, Network Traffic, Network Inventory, Network Sales Staff and Network Planning across multiple platforms: On line, On Air, On Demand & Mobile all functioning seamlessly.

The multiple media groups wanted to be able to offer integrated revenue management optimization while reducing internal redundancies when serving clients who were buying across multiple media platforms in a multicast, multiplex.

Industry and Sector inclusion for Universe Compilation

  • Broadcast Television
  • Cable Television
  • Satellite Networks
  • MSO Operators
  • Radio Broadcasting
  • Online Interactive
  • On Demand & Multiplex Broadcasters
  • Advertising Agencies
  • Technology & Media Management Consulting
  • Mobile Technologies & Providers

Subsequent to Filcro Media Staffing being retained

Filcro Media StaffingThe Filcro Media Staffing OIC Tony Filson participated in a number of meetings with line personnel and senior management to map out the media technology (IT) and human resource (HR) objectives going forward.  The OIC created a merged HR & IT org chart for clarity on redundancy.

The redundancy to be eliminated and future hiring needs were agreed upon to support the tactical and strategic autonomy that the new Senior Vice President would be granted.

Filcro Media Staffing’s merged organizational charts and current technology overviews of traffic, inventory, sales planning and the current metrics utilized for Analytics were key in proper universe compilation for identification, recruitment and attraction.

New York, Chicago, Los Angeles, Washington DC and Detroit were analyzed individually to provide each key client and agency's preferred modality and IT functionality during technology upgrades and operational improvements for Traffic, Inventory, Sales, Sales Planning, Research and Client Services.

Some of the challenges facing the new Senior Vice President were

  • Change Management
  • Best Practices
  • Technology Integration Across Multiple Platforms
  • Directing IT with Off-theShelf Modifications and New Program Development
  • Training of Staff on New Systems and Software
  • Agency and Client Awareness of the Benefits and Advantages
  • Redundant Systems Operating Through Integration
  • Hiring of Additional Staff to Facilitate New Programs and IT Programming
  • CMS OD Content Sales System Integration w/MSO, Satellite and Mobile

Filcro Media Staffing’s Recruitment Solution

Filcro Media Staffing proceeded to Identify organizations with specific "best in class" reputations on individual  platforms.  As this was a new initiative to the industry, no single executive to date had successfully implemented an environment with such efficacy across these multiple media  platforms: Broadcast, Cable, Satellite, Interactive, Mobile, OD/CMS, OEM, DOOH.

Recruiting from the identified universe proved to be fruitful.  The greatest challenge was having to determine “capacity Vs. “experience” as we were recruiting for a compilation of objectives that had never been fully realized in the industry before.

Successful Senior Vice President Recruited

Executive Search Firms that specialize in TV sales technology and sales operations executive search Executive Search Firms that specialize in TV sales technology and sales operations executive search Filcro-Media-StaffingFilcro-Media-StaffingFilcro-Media-Staffing

A Vice President of Sales Technology from another multinational media and entertainment conglomerate.

This Vice President was responsible for global (IT) technology initiatives across TV, Radio, Interactive, Motion Picture, Mobile and legacy platforms.

With 8 direct reports and a staff of 62 on a dotted line this VP had built and developed with internal and external resources one the most respected technology environments in the media and broadcasting industries.

With broad experience in New York, Los Angeles and Chicago this executive welcomed the challenges in each location across the United States to integrate systems and human resources to facilitate the client’s business goals and the optimization of revenue.

The timing of the search coincided with many of the executive's personal and professional desires to build a “new technology” infrastructure that would allow for recognition throughout the industry. His current environment could not afford him this opportunity based on the logjam of senior management he reported into, preventing him from from functioning with the strategic autonomy he desired and deserved.


The Senior Vice President was successfully identified, recruited, attracted and relocated by Filcro Media Staffing with Tony Filson as Officer in Charge of Search. Filcro Media Staffing also participated in the employment contract phase and the Senior Vice President has proven to be a vital resource for current and future initiatives.  A few additional related searches

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Cable TV & MSO

Broadcast TV



Multicast & OEM





Filcro Media Staffing
Media executive search skill set and experience recruitment designations for review

Advertising Sales



Operations & Engineering

Affiliate Relations & Sales

Sales Planning & Research

Facilities & Real Estate

Inventory & Traffic

Corporate Communications

Accounting & Finance


Legal & Business Affairs

Program Practices

On-Air Promotions

On & Off-Air Post

Closed Captioning

Interactive / Editorial

Broadband & HD

Human Resources

Marketing / Media Management

IT, Software,Systems, Technology

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