Filcro Media Staffing - Executive Search Case History - Global Corporate Communications
Vice President Global Marketing and Corporate Communications Communication Technologies, Internal Broadcasting & Advertising Production U.S. based multinational diversified financial conglomerate
Based Newark, NJ - USA Reporting to SVP Corporate Communications and SVP Human Resources - USA Assigned toFilcro Media Staffing - Officer in Charge of Search Tony Filson
Client A diversified U.S. based global financial conglomerate with an internal global television network, internal advertising agency and corporate communication facilities to include: Production, Post-Production, Terrestrial Distribution, Advertising, Corporate Communications, Public Relations and Remote Sales Training & Employee Development.
Search Vice President – Global Marketing and Corporate Communications
Client Situation The Senior Vice President of Global Corporate Communications identified Filcro Media Staffing through their contacts at a Major TV Network as well as having knowledge of a completed search for a senior most Executive Producer at a competing global financial services company. The firm was seeking a honed change agent who could tactically and strategically transform the firm’s corporate communications environment into a world class producer of media to serve a broad international constituency of internal and external clients.
Industry and Sector inclusion for universe compilation
On-Air Promotion - Agency, Network & Production Houses
Production and Post Production - All Industries
Terrestrial Distribution - Corporate & TV Network
Public Relations - Specific to Industry
Corporate Communications - Internal & External
Advertising, Marketing, HR and Training within the Financial Industries
FMS is retained
FMS Officer in Charge of Search Tony Filson was asked to commence a national search and establish a search document to identify a VP with the capacity to lead and develop the global communication interests of one of the world's largest financial organizations on a creative and technical level. The implementation of change management, best practices, advanced distribution and creative issues across all business lines was to be improved through identification by Filcro Media Staffing.
Filcro Media Staffing was provided with O&D charting and succession plans for all global Comm. divisions of the parent company. Clear definitions were established with HR and sensitive internal areas of concern with regard to succession planning were addressed from the onset. Filcro Media Staffing had a cultural understanding of the firm through prior identification in the industry and understood the sensitivities of inserting a new VP external to the financial industries accustomed to functioning with broad autonomy on a business, technical and creative level.
The diversity of the operating divisions of the company posed little difficulty based on a “common” need creatively globally. Filcro Media Staffing established a hierarchy of desired skill sets and industry experience to proceed with universe compilation and tiering. The fact that Filcro Media Staffing reported directly to the hiring manager and was given unusual assistance through HR to obtain detailed skill assessments of the immediate reporting line helped enormously.
Due to the autonomy that each operating group of the company enjoyed and the unique creative needs of each group it would be a challenge to identify an executive who could retool infrastructure while creatively producing copious amounts of daily produced live shows, taped shows, training materials, advertising and corporate communication materials for off and on-air use all while maintaining global distribution of a 24/7 internal global TV Network.
Challenges facing the new Vice President of Corporate Communications
Systems & Employee Development
Enhancement and Ease of Global Network Usage
Enhanced Production & Post Standards Across Varied Lines of Business
Studio Resource - Best Practices
Internal Advertising Agency Optimization - Creative & Production
Synergy with External Advertising Agency Resources
Filcro Media Staffing proceeded to Identify the "best in industry" corporate communications, broadcast operations, on-air-promo and executive producer level employees from (3) three different industries. Our ideal was to draw from environments that where decentralized and less myopic then most. This person had to have had control of global resources on the creative and technical side as well as hands-on experience with formulation and implementing creative concepts to produce high-end finished products.
An executive capable of focusing live, live to tape and industrial on and off-air product was essential. More effective policies needed to be put in place to “clean” the creative process. With many different requests coming in from such a diverse client base, prior creative product was no longer fresh and a new look on and off-air was needed to stimulate business, marketing, sales and public relations interests.
We needed to recruit an executive who understood the development and programming issues of a network who would be content to remain and grow in a corporate environment with a culture vastly different from Network TV or an advertising agency. This challenge had more to do with perceived vs. actual creative autonomy and Filcro Media Staffing established consensus about the autonomy level from the onset to assure that this person would remain with the firm for many years to come.
The reeducation of staff on technical and creative levels was also essential and we needed an executive who understood the “complete” production, development and operations process. Our initial overview of the O&D chart led us to believe that the firm could save substantial money through adopting a complete workflow process as soon as possible. 1st, 2nd and 3rd generation equipment spread in many different studios was causing continuity issues that were unnecessary for production and post production. A proper CMS also needed to be established along with normalization of the content itself.
The SVP of HR was receptive to our approach and gave Filcro Media Staffing full autonomy during the executive search process to determine the proper skill sets and experience required.
Vice President Identified
A Vice President, Advertising, On-Air Promotion & Production from Florida - USA who was responsible for the on-air look, design and team management of a major cable TV network, with penetration into over 100 million households worldwide. This Network Vice President supervised three of the six production divisions of the Cable TV Network: On-Air Advertising and Promotion, Broadcast Design (Graphic and Animation), and Studio Production / Post Production and managed a highly respected staff of Network creative directors, writers, executive producers, directors, scenic designers, composers, promo schedulers, art directors, computer and animation artists, lighting directors, camera operators et al. Yes! Florida?!
At one of the world’s largest advertising agencies his departments were accountable for the creation and production of more than 3000 commercials, On-Air & Cross Channel Promos, and TV productions annually. They also produced work aired on or for : USA Network, SyFy, October Films, Gramercy Pictures, Ticketmaster, firstauction.com, and cityauction.com, all major players in the entertainment and electronic commerce industries, and many headed by Barry Diller.
Prior to the above, the executive was VP of Creative Services & Production and managed the day-to-day business and creative direction of an advertising / creative services agency. He was responsible for the development and production of the daily On-Air Promos for The Ricki Lake Show, theme and weekly music for ABC-TV’s situation comedy, Spin City starring Michael J. Fox (produced by Dreamworks), theme music for ABC-TV’s Regis & Kathie Lee, branding partners in the launch and ongoing image of the MSNBC Network, branding of Madison Square Garden; created and managed the national advertising campaign of Service Merchandise, among others.
This executive also receive recognition from the industry itself receiving such awards as: ITA Platinum Award as an Executive Producer • People Magazine and Video Review magazine Top Ten Video Picks • Clio Award for Advertising Excellence (Writer - Producer - Director) • Peabody Awards Archives (Co-Writer - Director) • Smithsonian Institution Archives (Writer - Director - Producer) • International Film and Television Festival Award (Executive Producer) 2 Grand, 2 Gold, 5 Silver, 4 Bronze • International Alliance of Business Communicators Award (Executive Producer) 1 Grand, 1 Gold • International Television Association (various) • Chicago Film Festival (Writer - Producer) • Ann Arbor Film Festival (Writer) • Telly Awards (various) • Editorial Advisory Board for Video Manager magazine • Listed in the Who's Who In America and the Who’s Who In The East • Published in: The Hollywood Reporter, Journal of Broadcasting, Backstage, Variety, Advertising Age, Videography • Guest speaker and panelist at various industry conferences, colleges and universities.
This executive and his family were relocated from Florida to New Jersey and made a very smooth transition. This executive has raised the bar for this global financial conglomerate and is recognized as a respected leader in his field.
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